Marketing Cloud Specialist

Thank you for your interest in a career at Regions. At Regions we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career a place to expect more opportunities. If you are focused on results dedicated to quality strength and integrity and possess the drive to succeed then we are your employer of choice.

Regions is dedicated to taking appropriate steps to safeguard and protect private and personally identifiable information you submit. The information that you submit will be collected and reviewed by associates consultants and vendors of Regions in order to evaluate your qualifications and experience for job opportunities and will not be used for marketing purposes sold or shared outside of Regions unless required by law. Such information will be stored in accordance with regulatory requirements and in conjunction with Regions Retention Schedule for a minimum of three years. You may review modify or update your information by visiting and logging into the careers section of the system.

Job Description :

At Regions the Marketing Cloud Deployment Email Administrator is responsible for developing email campaigns customer journeys and landing pages within the marketing cloud platform.

Primary Responsibilities

• Develops tests deploys and maintains responsible accessible campaigns and related assets in SalesForce Marketing Cloud (SFMC) using Content Builder Email Studio and Journey Builder
• Partners with Marketing Strategy leads to design streamline and optimize SFMC journeys
• Identifies and implements new SFMC features and data related to the platform and its applications
• Partners with Information Technology and Sales Force Customer Relationship Management (CRM) on data integration projects and troubleshooting
• Utilizes Marketing Cloud Einstein to leverage artificial intelligence (AI) driven personalization for emails
• Documents campaign processes templates and standard methodologies to support scalability
• Assists in finding documenting and discussing ongoing maintenance issues bugs and needed enhancements
• Defines and enforces coding standards quality assurance processes and deployment workflows
• Provides real-time feedback on the feasibility of various design and / or business solutions
• Leads cross-functional teams in campaign planning and execution
• Assists management in evaluating and implementing new SFMC features and integrations
• Offers advice and guidance to junior administrators assisting in the development of technical skills and knowledge

This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.

Requirements

Preferences

Skills and Competencies

Position Type

Full time

Compensation Details

Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include : experience skills knowledge contribution job location and most importantly performance in the job role. As these factors vary by individuals pay will also vary among individual associates within the same job.

The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position.

Job Range Target : Minimum :

$70050.00 USD

Median : $92720.00 USD

Incentive Pay Plans :

This job is not incentive eligible.

Benefits Information

Regions offers a benefits package that is flexible comprehensive and recognizes that one size does not fit all for benefits-eligible associates. Listed below is a synopsis of the benefits offered by Regions for informational purposes which is not intended to be a complete summary of plan terms and conditions.

Paid Vacation / Sick Time

401K with Company Match

Medical Dental and Vision Benefits

Disability Benefits

Health Savings Account

Flexible Spending Account

Life Insurance

Parental Leave

Employee Assistance Program

Associate Volunteer Program

Please note benefits and plans may be changed amended or terminated with respect to all or any class of associate at any time. To learn more about Regions benefits please click or copy the link below to your browser.

Details

Regions Center

Location : Birmingham Alabama

Equal Opportunity Employer / including Disabled / Veterans

Job applications at Regions are accepted electronically through our career site for a minimum of five business days from the date of posting. Job postings for higher-volume positions may remain active for longer than the minimum period due to business need and may be closed at any time thereafter at the discretion of the company.

Required Experience :

IC

Key Skills

Digital Marketing,Marketing,Google Analytics,Pardot,HTML5,MailChimp,Marketing Automation,Salesforce Marketing Cloud,HubSpot,Responsys,Email Marketing,Social Media Management

Employment Type : Full-Time

Experience : years

Vacancy : 1