Director of Demand Generation

Director Of Demand Generation

Headquartered out of Denver, CO, Spekit is transforming how B2B revenue teams learn, work, and grow. We're building the next-generation enablement platform for the AI era, delivering just-in-time, personalized enablement, and relevant guidance directly within the daily workflows of sales, customer success, and other crucial revenue teams. Our AI-powered solution empowers companies like Southwest Airlines, Uber Freight, and ZoomInfo to close more deals, accelerate rep ramp times, and ultimately boost revenue by ensuring their people always have the information they need, precisely when they need it. Say goodbye to information overload and hello to simple, yet spektacular performance.

The Director Of Demand Generation At Spekit Is A Technically Strong, Metrics-Driven, And Strategic Leader Responsible For Scaling And Accelerating Spekit's Demand Generation Growth Engine. Reporting Directly To The Head Of Marketing, This Role Requires A Unique Blend Of Marketing Strategy And Operational Proficiency, With A Passion For Data, Metrics, And Reporting, And An Eye For Scalability.

You Will Be Laser-Focused On Driving Engagement And Interest Across Our Target Industries And Segments, Optimizing ROI Across Demand Generation, Digital Marketing, And Account-Based Marketing Channels. This Role DemandS An Entrepreneurial Mindset, A Commitment To Data-Driven Execution, And A Deep Understanding Of Evolving B2B Buyer Behaviors To Drive Innovative Growth Strategies That Align Tightly With Sales And Product.

We Move Fast, Challenge The Status Quo, And Expect You To Bring Serious Drive And Ownership To The Table. We Value Bold Ideas, A Learning Mindset, And A Culture That's As Fun As It Is Focused. If You Thrive On Turning Data Into Strategy, Leading Teams To Punch Above Their Weight, And Making An Impact From Day One, We Encourage You To Read On.

We Cannot Consider Candidates Outside Of The US Who Wish To Work Remotely, Or Who Need Sponsorship To Work In The US.

What You'll Do :

Demand Generation Strategy & Execution

• Lead the strategy and creation of all demand generation campaigns to ensure we meet quarterly pipeline and sales goals for expansion and new business motions.
• Optimize spend across demand gen to drive the right business results, constantly exploring and experimenting with emerging trends, innovative tactics, and unconventional channels to unlock new growth opportunities.
• Lead strategic development and optimization of marketing channels including web, email, paid media, software directories, account-based marketing, events, and more.
• Collaborate closely with sales to create content, tools, and insights that directly enable pipeline acceleration and revenue growth, always seeking inventive ways to streamline the buyer's journey and accelerate conversion.
• Prioritize and optimize organic and paid channels to maximize reach and lead quality in a noisy marketplace. (Note : This role will be responsible for all paid channels and SEO / SEM, and partner on organic and earned with other marketing team members.)
• Drive a balanced approach to marketing by generating awareness and thought leadership alongside targeted demand capture to deliver high-quality, converting MQLs and new opportunities.

Data Fluency & Analytics

AI & Technology Integration

Cross-Functional Collaboration & Leadership

Who You Are

What You'll Need

$165,000 - $185,000 a year. Exact compensation will vary based on location and relevant experience.

We've got you covered!

Things We Value... The Heart Of Spekit :

Yoke : We move as one, because that's how we move faster and achieve more. Our speed, strength and ability to innovate lie in how we align, collaborate, support, and courageously challenge and give feedback to one another, running towards our shared mission.

Own It : We think like owners. We're proud of our work, we follow through on commitments, and we do what's right, even when it's hard.

Keep It Simple Yet Spektacular : We cut through complexity and relentlessly craft intuitive, fast, and delightful experiencesin our product and in how we workto move fast, earn our own obsession, and create true, lasting customer love.

Enjoy The Journey : We laugh along the way. We're kind to each other, we pause to embrace the moment, and celebrate the small wins, even when things get tough, because we recognize that what brings meaning to what we do is who we get to do it with.

Drive : We push to get better every day because we love what we do. Growth, curiosity, learning and innovation fuel us. We embrace feedback and the challenges in front of us, moving with purpose, intention and speed.