Senior Director, Head of U.S. HCP Marketing - CRSsNP

Senior Director, Head of U.S. HCP Marketing

At Insmed, every moment and every patient counts - and so does every person who joins in. As a global biopharmaceutical company dedicated to transforming the lives of patients with serious and rare diseases, you'll be part of a community that prioritizes the human experience, celebrates curiosity, and values every person's contributions to meaningful progress.

The Senior Director, Head of U.S. HCP Marketing for our brensocatib program in CRSsNP (chronic rhinosinusitis without nasal polyps) will be responsible for shaping and executing the professional marketing strategy to ensure successful U.S. launch readiness and long-term adoption. This role is focused on the U.S. market.

This leader will focus on driving HCP engagement, advancing scientific education, and developing tailored communications focused on addressing the unique challenges of HS. This leader will also be responsible for building and developing a high-performing brand team.

Develop the professional brand strategy for brensocatib in CRSsNP, including positioning, messaging, creative development and go-to-market frameworks tailored to HCPs treating and managing CRSsNP.

Partner with Medical Affairs and Commercial Effectiveness to ensure key clinical and research insights inform HCP strategies.

Lead development and implementation of tactical planning, sequencing and KPIs, ensuring cross-functional collaboration and alignment, to support brensocatib adoption at launch.

Collaborate with cross-indication brensocatib marketing teams, ensuring brand messaging is aligned as appropriate.

Lead integrated U.S launch readiness for HCP and payer channels and represent brensocatib in go-to-market and organizational design builds.

Actively participate and represent Brand in various cross-functional meetings (e.g. Data Governance, Supply, Global Brand Strategy Team, etc)

Work closely with Legal, Regulatory, Compliance, Medical Affairs, Market Access, Advocacy, and Commercial Operations team members to align and compliantly execute key tactical activities.

Work closely with the financial business partner to identify and manage HCP resources.

You have a Bachelor's degree, MBA / advanced degree preferred. Your experience includes 10-12+years in pharmaceutical / biotech industry, with at least 8 years in HCP, payer, or market access roles. Proven success in developing and executing launch strategies and tactics targeting HCP audiences in competitive, specialty markets. Experience in respiratory, allergy and / or pulmonary preferred. Exceptional communication and presentation skills, including experience preparing executive-level updates. Strategic thinker with strong analytical, problem-solving, and execution skills. Familiarity / experience with regulatory and pharmaceutical legal promotional review processes. Successful track record of U.S. product launch experience also preferred. Must have excellent communication skills (verbal and written). Highly proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook). Individuals must demonstrate the ability to interact successfully in a dynamic and culturally diverse workplace.

Based on candidate : Bridgewater, NJ HQ with hybrid flexibility or Purposeful Remote with expectations to be onsite in Bridgewater routinely. Up to 30% travel (domestic and international).

Pay Range : $214,000.00-292,000.00 Annual