Director of Marketing| Angel Of The Winds Arena

Oak View Group

Oak View Group is the global leader in venue development, management, and premium hospitality services for the live event industry. Offering an unmatched, 360-degree solution set for a collection of world-class owned venues and a client roster that includes the most influential, highest attended arenas, convention centers, music festivals, performing arts centers, and cultural institutions on the planet.

Position Summary

The Director of Marketing will orchestrate the execution of strategy and tactics that amplify our brand. The Director of Marketing is responsible for developing, implementing and monitoring marketing plans and budgets, brand development and positioning, as well as designing and implementing creative collateral to promote the revenue generating areas of Angel Of The Winds Arena, the Edward D. Hansen Conference Center, and Everett Community Ice Rink.

The individual will manage, supervise and coordinate all the activities of the Marketing Department to reach budget goals and generate revenue. The Director of Marketing will implement marketing plans, manage event advertising budgets and promotions and ensure successful sales and group sales campaigns for events. This role is responsible for maintaining relationships with media partners and ensuring fulfillment of contracts while overseeing the media buying and billing process. The Director of Marketing is responsible for public relations, promotions and publicity for the facility and the events including concerts, sporting events, conventions and tradeshows within the facility, while developing creative marketing campaigns that promote public/community awareness.

The Director of Marketing will act as a leader and mentor for the marketing and group sales staff. The Director of Marketing will also take a very active role in the communication and support efforts for other departments such as the Edward D. Hansen Conference Center Sales Team, Community Ice Rink, Corporate Partnerships, the Everett Silvertips and the General Manager.

This role pays a yearly wage of $75,000 to $85,000 plus bonus

Benefits for FT roles: Benefits: Health, Dental and Vision insurance, 401(k) savings plan, 401(k) matching, and paid time off (vacation days, sick days, and 12 holidays).

This position will remain open until October 26, 2024

About the Venue

The Everett Events Center (Angel Of The Winds Arena, Everett Community Ice Rink, Edward D. Hansen Conference Center) is the premier live entertainment facility in Everett and Snohomish County. With annual events spanning all genres, from family shows and sporting events, to concerts and trade shows, the venue serves an integral role in attracting visitors to local restaurants and retail, in addition to making downtown Everett a vibrant place and providing support to surrounding businesses.

Angel Of The Winds Arena is managed by OVG (Oak View Group), an industry leader and a full-service venue management and hospitality company that helps client-partners reimagine the sports, live entertainment, and convention industries for the betterment of the venue, employees, artists, athletes, and surrounding communities.

Responsibilities

• Identify, develop and evaluate marketing strategy, based on knowledge of established objectives and market characteristics including expansion of digital channels through customer engagement.
• Enhance existing promotional initiatives and develop new marketing programs and initiatives to maximize ROI such as third party partnerships, new media avenues, etc.
• Participate in the development and implementation of annual marketing goals, objectives, and management of department budget
• Direct the hiring and training of marketing staff members and oversee their daily activities, including graphic design, in accordance with company policy and addressing complaints and resolving problems as needed.
• Negotiate contracts with media and promotion partners
• Create, plan and implement repeatable revenue generating concepts and processes.
• Project manage F&B initiatives in collaboration with venue F&B general manager and division marketing leads.
• Interpret the venue customer experience to be measured.
• Responsible for measuring, reporting and achieving performance against agreed upon service levels and ROIs
• Serve as press contact, write and distribute all press releases
• Create corporate collateral materials such as print and digital ads, promotional pieces, posters, schedules, calendars and various brochures from concept to completion
• Manage and coordinate all marketing, advertising and promotional activities including development of marketing plans.
• Research, analyze and monitor industry factors so that market opportunities may be capitalized on and the effects of competitive activity may be minimized.
• Plan and oversee Oak View Group’s advertising and promotion activities including print, electronic, and digital outlets. This includes full-cycle production including but not limited to writing all ad copy; working with outside advertising agencies on ongoing projects; working with graphic designers and printers to oversee design, layout and production of promotional materials
• Leverage sponsorship opportunities to increase brand awareness and synergies
• Develop self-produced revenue generating events
• Recommend changes in basic structure and organization of marketing group to ensure the effective fulfillment of objectives assigned to it and provide the flexibility to move swiftly in relation to marketing problems and opportunities
• Create social media campaigns to engage customers, vendors, sponsors and community, collect data and generate awareness for new items and specials
• Develop marketing materials and procedures to have the department function effectively as an in-house agency
• Standardize reporting of digital marketing campaigns using Google Analytics to track revenue and KPIs
• Provide thought leadership, data analysis, and strategic focus to our marketing communications, customer experience strategies and brand management.
• Maintain knowledge of trends/best practices and influence the business, project teams and peer groups to constantly innovate and align around an integrated strategy.
• Leverage strong research and analytical skills analyze data and inform management on key perceptions and trends to drive strong decision making.
• Drive the completion key deliverables with strong attention to time, quality, impact and style.
• Partner with web development team to direct site features, design and goals focusing on customer engagement.
• Other duties as assigned.

Qualifications

• Bachelor’s Degree or better from an accredited college or university with major coursework in marketing, public relations, business administration or other related field
• Minimum of 5-7 years of increasingly responsible experience in sales and/or marketing required, preferably with a sports facility, convention center, performing arts facility or other multi-purpose public assembly facility
• Knowledge of marketing and advertising/sponsorship program development
• Knowledge of Public Relations
• Knowledge of Website maintenance
• Knowledge of federal, state and local regulations
• Demonstrated proficiency in Microsoft Office applications and word processing, spreadsheets, database, presentation, graphic design, PowerPoint and Internet software
• Proficiency with publishing software such as Microsoft Publisher, Illustrator and Adobe Photoshop
• Proficiency with media buying and promotions
• Ability to travel as required
• Ability to work nights and weekends as required
• Ability to work with wide array of client groups, vendors and business partners enterprise-wide
• Instruct and assist current vendor community with social media marketing strategies for their individual business locations on the fairgrounds
• Analytical skills to forecast and identify trends and challenges using website analytics
• Basic computer proficiency: Outlook, Excel, Word, and PowerPoint
• Excellent verbal and written communication skills
• Must be able to project a professional manner and appearance, and communicate effectively with clients, senior management, staff and the general public
• Working knowledge of mobile, POS and payments to digital menu boards, guest apps and loyalty systems
• Digital expertise with various digital channels including website optimization, social media, and data acquisition.
• An entrepreneurial spirit and an internal motivation that inspires others to think more and do more
• Creativity skills that inspire brand loyalty
• Innovator with increasing per caps and generating profitability
• A passion for building success that can be measured with data
• A results-driven leader who thinks in terms of ROI
• Demonstrated experience influencing peers and leadership teams
• Ability to operationalize a strategy
• Flexible skill set that can be applied across a variety of relationships/situations
• Demonstrable track record of success
• Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.