Director, Brand Social

At Five Below our growth is a result of the people who embrace our purpose: We know life is way better when you are free to Let Go & Have Fun in an amazing experience, filled with unlimited possibilities, priced so low, you can always say yes to the newest, coolest stuff! Just ask any of our over 27,000 associates who work at Five Below and they’ll tell you there’s no other place like it. It all starts with our purpose and then, The Five Below Way, which is our values and behaviors that each and every associate believes in.

It’s all about culture at Five Below, making this a place that can inspire you as much as you inspire us with big ideas, super energy, passion, and the ability to make the workplace a WOWplace!

Key Responsibilities

• Lead the Social Vision: Own the brand social strategy across all key platforms (Tiktok, Instagram, Youtube, Pinterest)
• Create Buzz-Worthy Content: Oversee content that’s fun, fresh, and on-brand—think TikTok challenges, Instagram Reels, and beyond.
• Collaborate & Influence: Work cross-functionally to source timely content. Partner with influencers and creators to amplify our brand stories.
• Spot trends before they go mainstream, and ensure social is integrated into every major marketing initiative.
• Measure & Optimize: Define KPIs and track performance to keep us growing and improving. Use social listening to stay ahead of trends and monitor competitive activity. Share insights and wins with senior leadership regularly.
• Manage an internal team ( FTEs and temps) and an external social agency to deliver best-in-class social experiences.

Qualifications

• 10+ years of experience in Marketing, with at least 5 years in a role with focus on creating and building Social Media content.
• Proven success building and scaling social strategies for consumer brands.
• Deep understanding of social platforms, trends, and analytics tools.
• Strong leadership and collaboration skills.
• Creative thinker with a passion for storytelling and brand building.
• Ability to thrive in a fast-paced, trend-driven environment.
• Philadelphia-based or willing to relocate

Desired Skillsets

• Expertise in platform-specific strategies (TikTok, Instagram, YouTube).
• Strong grasp of influencer marketing and creator partnerships.
• Familiarity with paid social and performance optimization.
• Proficiency in social listening and analytics tools (Sprinklr, Brandwatch, etc.).
• Ability to turn insights into creative opportunities.
• Experience managing budgets and agency relationships.
• Cultural fluency and trend awareness to keep the brand relevant.
• Organizational skills and flexibility to pivot quickly.

KPIs & Success Metrics

• Growth in engagement and follower base across priority platforms.
• Increase in brand share of voice and positive sentiment.
• Execution of integrated campaigns that drive measurable traffic and conversions.
• ROI on paid social initiatives.
• Team development and agency performance.

Explore our benefits site to discover all the perks and support we offer! From health coverage to financial and personal wellness, we've got you covered—check it out today!

Five Below is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity or any other factor protected by applicable federal, state, or local laws.

Five Below is committed to working with and providing reasonable accommodations for individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please submit a request and let us know the nature of your request and your contact information.

BE AWARE OF FRAUD! Please be aware of potentially fraudulent job postings or suspicious recruiter activity by persons that are posing as a Five Below recruiters. Please confirm that the person you are working with has an @fivebelow.com email address. Additionally, Five Below does NOT request financial information or payments from candidates at any point during the hiring process. If you suspect fraudulent activity, please visit Five Below's Career Site to verify the posting.