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Head of Go-To-Market Strategy
Head of Go-To-Market StrategyVirtualVocations • Grand Rapids, Michigan, United States
Head of Go-To-Market Strategy

Head of Go-To-Market Strategy

VirtualVocations • Grand Rapids, Michigan, United States
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  • [job_card.full_time]
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A company is looking for a Head of Go-To-Market & Product Marketing.

Key Responsibilities

Lead the strategic development and execution of go-to-market and product marketing initiatives

Develop tailored GTM strategies for priority verticals and coordinate with various teams for alignment

Design and execute multi-channel campaigns to drive awareness and conversion

Required Qualifications

Bachelor's degree or equivalent experience

7+ years in B2B marketing, preferably in contact center, SaaS, or BPO environments

Proven success in launching vertical-specific campaigns and managing cross-functional GTM motions

Strong understanding of buyer journeys and persona development

Ability to navigate ambiguity and scale programs in fast-paced environments

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Head Of Strategy • Grand Rapids, Michigan, United States

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