The SVP, Digital Group Media Director is a senior strategic leader responsible for shaping the vision, performance, and growth of digital media across multiple clients and disciplines. This leader oversees all aspects of digital media strategy, investment, innovation, and team leadership ensuring integration with creative, data, and technology partners to drive measurable business results.
This role requires a visionary thinker with deep expertise in digital ecosystems, strong business acumen, and a passion for nurturing teams in a fast-paced, creatively driven environment.
Key Responsibilities :
Leadership & Strategy
- Lead the development and execution of integrated digital media strategies across paid, owned, and earned channels.
- Partner with executive leadership to define the agency's digital media offering, innovation roadmap, and best-in-class practices.
- Translate client business goals into actionable media strategies and measurable outcomes.
- Champion collaboration between creative, strategy, analytics, and technology teams to ensure cohesive storytelling and performance alignment.
- Collaborate with tech partners on marketing automation projects.
Client Partnership
Guide clients through digital transformation, ensuring cutting-edge, data-informed decisions across programmatic, social, search, and emerging platforms.Oversee multiple high-value accounts, ensuring media excellence, innovation, and fiscal stewardship.Build trusted relationships that result in long-term client growth and satisfaction.Performance & Innovation
Oversee digital media investment, optimization, and reporting frameworks to ensure efficiency and effectiveness.Evaluate new technologies, platforms, and partnerships for client and agency benefit.Lead thought leadership initiatives, contributing to agency visibility in the industry.Ensure compliance with data privacy and brand safety standards.Qualifications
12–15+ years of experience in media strategy, digital marketing, or integrated communications, with a focus on leadership roles.Proven experience managing large, multi-channel campaigns and multimillion-dollar budgets.Expertise in programmatic, social, SEM, e-commerce, and emerging digital platforms.Strong analytical mindset and comfort working with data-driven insights.Exceptional communication, negotiation, and presentation skills.Experience leading teams within a creative or integrated agency environment preferredSalary up to $225,000.00, commensurate with experience.