Marketing Automation Manager, HBS Online

Marketing Automation Manager, HBS Online

Harvard Business School, located on a 40-acre campus in Boston, is part of Harvard University and is renowned for its MBA, Doctoral, Executive Education, and Online programs. The School offers a vibrant community that values innovation, collaboration, and diversity.

Why Join Harvard Business School?

HBS is a leading source of management education and thought leadership. Its dynamic ecosystem of research, learning, and entrepreneurship fosters bold ideas and collaborative networks that shape the future of business.

Job Summary

Reporting to the Associate Director of Digital Marketing, the Marketing Automation Manager will leverage Salesforce Marketing Cloud to nurture leads, support enrollment-focused campaigns, engage past participants and key clients, and drive performance improvements through data‑driven strategies.

Responsibilities

Build trust and collaboration by being present on-site and engaging directly with colleagues and constituents.

Marketing Automation & Campaign Execution

Develop and execute marketing automation campaigns (email, SMS, WhatsApp) with accurate content, audience segmentation, and deployment.

Utilize Salesforce Marketing Cloud to create personalized campaigns, landing pages, and web forms with cohesive design and tone.

Develop and refine dynamic campaign content with strong copywriting that meets conversion goals.

Optimize campaign templates, workflows, and audience segmentation to maximize lead engagement and conversion.

Use SQL within Marketing Cloud to manage data extensions, create complex audience segments, and automate data processing.

Ensure compliance with data‑privacy regulations (e.g., CAN‑SPAM, CASL, GDPR) in collaboration with IT and legal teams.

Technology & Platform Management

Act as a subject‑matter expert in Salesforce Marketing Cloud, focusing on SQL‑based data structuring, segmentation, campaign execution, and performance reporting.

Partner with IT to manage and execute a Marketing Cloud roadmap, ensuring optimal use of platform capabilities and efficient data sync with Salesforce Sales Cloud.

Stay current with marketing automation trends and Salesforce updates to continuously improve processes and drive innovation.

Strategic Planning & Optimization

Implement tracking, tagging, and analysis of marketing campaign performance to provide data‑driven optimization recommendations.

Leverage data, market research, and frontline feedback to inform strategic shifts and design marketing experiments.

Identify opportunities for scalability of new campaigns or enhancements to existing strategies aligned with revenue goals.

Collaborate with key stakeholders, including Marketing, Product, IT, and media agencies to refine lead acquisition strategies.

Perform other duties as assigned.

Qualifications

High School Diploma, GED, or equivalent.

Minimum five (5) years overall experience, including three (3) years supporting and implementing web and / or email marketing.

Education beyond high school may count toward experience.

Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook).

Extensive experience with Salesforce Marketing Cloud and Salesforce CRM.

Excellent written communication and copywriting skills.

Ability to prioritize multiple projects in a fast‑paced, deadline‑driven environment.

Proficiency in SQL for querying and managing large datasets within Marketing Cloud.

Proficiency in HTML and email design best practices.

Command of HTML, CSS, and AMPscript for email development.

Experience with list segmentation, web analytics, and intermediate Excel skills.

Experience debugging email rendering issues across clients, especially Outlook.

Working knowledge of deliverability, domain, ISP, URL, and related concepts.

Additional Information

Standard hours : 40 hours per week.

Visa sponsorship not available.

Pre‑employment screening : Identity and Criminal.

The position is hybrid : onsite 2 days per week in Boston, MA; remote work within Harvard‑registered payroll states.

Interviews may be virtual or in-person.

A cover letter is required.

Work Format & Location

This is a hybrid position with onsite presence minimum 2 days per week at Harvard’s Boston campus. Remote work must be performed within one of Harvard’s registered payroll states. Certain visa types and funding sources may limit work location.

Salary

This position is in salary grade level 057. See Harvard’s salary ranges for details.

Benefits

Generous paid time off including parental leave.

Medical, dental, and vision health insurance starting day one.

Retirement plans with university contributions.

Wellbeing and mental health resources.

Support for families and caregivers.

Professional development opportunities including tuition assistance.

Commuter benefits, discounts, and campus perks.

EEO Statement

Harvard University is committed to equal opportunity and non‑discrimination. Harvard’s equal employment opportunity policy prohibits discrimination on the basis of race, ethnicity, color, national origin, sex, sexual orientation, gender identity, veteran status, religion, disability, or any other characteristic protected by law.

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