Event Marketing Technology & Analytics Specialist

Job Description

Job Description

The Event Marketing Technology & Analytics Specialist will be the dedicated partner between the Events Team and Digital Marketing, ensuring seamless execution of event-related digital campaigns, platforms, and reporting. This role is responsible for building event emails, managing registration and lead capture platforms, and delivering accurate reporting and ROI metrics for all event activities. The ideal candidate is fabulous communicator, detail-oriented, tech-savvy, and passionate about leveraging data to optimize event impact.

Who are we :

Buyers Edge Platform is a leading digital procurement network and solutions provider for the foodservice industry, delivering savings, insights, and technology that help operators, distributors, and manufacturers succeed. Through its portfolio of solutions including Digital Procurement Network, Fresh Services, Software Solutions, and Supply Chain Management Buyers Edge is reshaping how the foodservice industry connects and thrives.

Your Impact :

Event Platform Management & Digital Execution

• Build, design, and send all event-related emails (invitations, confirmations, reminders, post-event follow-ups, tradeshow promotional campaigns) in the company's marketing automation platform (pardot).
• Create and manage event registration sites, landing pages, and forms in Cvent (or similar tools).
• Manage lead capture tools (e.g., Captello ), ensuring proper setup, testing, and seamless integration with CRM / marketing systems.
• Maintain brand standards, accuracy, and timely delivery across all digital event assets.

Event Reporting & Analytics

Cross-Team Coordination

Strategic Support

About you :

Not sure you meet every qualification?

Studies show that diverse applicants often hesitate to apply unless they check every box. At Buyers Edge Platform, we value authenticity and inclusion—if you're excited about the role, we encourage you to apply. You might be exactly who we're looking for!

What's in this for you :

We welcome all.

We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances.