Social Media Strategist

Job Description

Job Description

Salary :

TCT Ministries is seeking a dedicated Social Media Strategist to help expand our online ministry and deepen engagement across all digital platforms. This is an opportunity to use your creative and strategic skills to further Gods Kingdom by connecting people to faith-filled content every day. We are looking for a committed Christian who shares our values, embraces excellence, and desires to make a lasting impact through social media storytelling and community engagement. Applicants must be able to work on-site at our Akron, Ohio location during office hours, Monday - Friday, 8 : 00a to 5 : 00p.

JOB SUMMARY

Oversee TCTs social media presence by managing the strategy, scheduling, and daily engagement across all digital platforms. The Social Media Strategist serves as the cross-channel operator and engagement lead within the marketing team, ensuring that each post aligns with TCTs mission, tone, and goals. This role also manages HubSpot automations, analytics, and campaign tracking to enhance audience engagement and growth.

ESSENTIAL FUNCTIONS

• Plan, schedule, and manage the daily social media calendar across platforms including Facebook, Instagram, YouTube, TikTok, LinkedIn, and X (Twitter).
• Coordinate content uploads and ensure timely rollout in alignment with TCTs digital marketing strategy.
• Oversee day-to-day engagement, including responding to comments, messages, and audience interactions to foster authentic community relationships.
• Execute outreach to ministries, creators, and partners to expand TCTs digital network and influence.
• Collaborate closely with the Content Creator to ensure content is optimized and distributed strategically.
• Monitor analytics and KPIs across social channels, identifying opportunities for performance improvement.
• Manage HubSpot workflows, dashboards, and automations to support campaign tracking, audience segmentation, and lead conversion.
• Provide weekly reports on engagement metrics, content performance, and recommendations for growth.
• Stay current on trends in digital engagement, social algorithms, and best practices for faith-based content marketing.

OTHER DUTIES

SUPERVISORY DUTIES

EDUCATION & EXPERIENCE

KNOWLEDGE, SKILLS & ABILITIES

PHYSICAL DEMANDS & WORK ENVIRONMENT

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation(s) may be made to enable individuals with disabilities to perform essential functions.