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Marketing LeadPermitFlow • Raleigh, NC, US
Marketing Lead

Marketing Lead

PermitFlow • Raleigh, NC, US
[job_card.30_days_ago]
[job_preview.job_type]
  • [job_card.full_time]
[job_card.job_description]

Marketing Leader

We're entering our next stage of growth transforming a proven product and brand into a scalable, predictable growth engine. We're looking for a Marketing Leader to build and lead that engine.

You'll architect our growth systems, test and refine new channels, strengthen our product positioning, and lead a small, high-leverage team tightly aligned with Sales and Product. We're looking for a highly analytical, hands-on, and creative marketer who can own pipeline generation end-to-end from strategy to execution and help make PermitFlow the category-defining brand in construction tech.

You'll own the strategy, execution, and growth engine that powers our next chapter of company expansion.

1. Build a Predictable Pipeline Engine

  • Own the marketing-sourced pipeline number, driving consistent Marketing SALs across core marketing channels.
  • Drive data-driven experimentation of new channels fast testing loops, creative iteration, and funnel optimization.

2. Lead ABM and Enterprise Demand

  • Design and execute account-based marketing (ABM) campaigns that warm key enterprise and mid-market accounts.
  • Partner with Sales on 1-to-1 tactics : examples could include tailored ads, custom mailers, event activations, and prospect-specific collateral.

    • 3. Strengthen Product Marketing and Positioning

  • Own ICP clarity, competitive messaging, and value propositions across verticals.
  • Build enablement materials that convert one-pagers, decks, landing pages, and case studies.
  • Partner with Product and Sales to tighten feedback loops and refine positioning by segment.

    • 4. Optimize the Funnel and MarTech Stack

  • Improve data visibility across every stage of the funnel.
  • Build a best-in-class MarTech stack that drives real results.

    • 5. Build and Lead a Lean, High-Leverage Team

  • Manage and coach internal marketers and external agencies.
  • Define success metrics, accountability, and an experimentation culture.
  • Partner cross-functionally with Sales, Product, RevOps, and Leadership to align GTM strategy.

    • What Success Looks Like (First 90 Days)

    30 Days : Audit all current programs, clarify funnel metrics, establish baseline dashboards, and identify quick wins. Begin experimenting with new channels.

    60 Days : Deliver a refreshed positioning narrative. Standup and launch first ABM campaigns. Evaluate new channel experiments and adjust accordingly.

    90 Days : Hit our monthly SQL targets, improve our inbound conversion rates, and maintain strong alignment with Sales on pipeline attribution. Position PermitFlow as the leading AI-powered platform in the built world.

    Who You Are

  • Full-stack B2B marketer with 310 years of experience across demand generation, ABM, and product marketing, ideally in a startup or scale-up environment.
  • Builder-operator : You can architect systems and run campaigns yourself.
  • Excited by ambiguity and speed. You move fast, test ideas, and iterate.
  • Data-driven decision maker : Numbers speak louder than words to you. Setting up metrics to track success is as important to you as the experiment itself.
  • Deep familiarity with HubSpot, paid media, and marketing analytics.
  • Proven ability to partner with Sales and drive measurable pipeline impact.
  • You're excited by the idea of building the marketing foundation for a category-defining company and seeing your work directly shape how cities, homes, and businesses get built.
  • (Bonus) Experience marketing to construction, proptech, or vertical SaaS audiences.

    • Benefits

  • Equity packages
  • Competitive Salary
  • 100% Paid health, dental & vision coverage
  • Company issued laptop.
  • Home office & equipment stipend
  • Lunch & Dinner provided via UberEats w / a fully stocked kitchen
  • Commuter benefits
  • Team building events
  • Unlimited PTO
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