Senior Product Marketing Manager - Interventional Cardiology (PCI Navigator Laun

Responsibilities

• Launch Leadership: Define and execute a robust, scalable launch strategy for PCI Navigator working closely with sales, clinical, and regulatory teams.
• Market Intelligence: Conduct in-depth market analysis to understand local cardiology practice patterns, workflows and collaboration with other specialties to facilitate pre-procedure planning for PCI.
• Messaging & Positioning: Develop compelling, evidence-based product positioning and messaging tailored for interventional cardiologists, cath lab staff and hospital administrators.
• Sales Enablement: Create and deliver high-impact sales tools, training materials, and collateral (presentations, case studies, white papers, ROI calculators) that clearly articulate the clinical and economic value of PCI Navigator.
• Clinical Communication: Work closely with the Clinical Affairs team to translate complex clinical data, including insights from studies like NAVIGATE-PCI, into clear marketing claims and educational content.
• Success Metrics: Closely manage timelines across all activities to drive execution. Set metrics and take a data-driven approach to measure the effectiveness of the marketing programs.
• Product Input: Act as the voice of the customer to the Product Management and R&D teams, influencing the product roadmap based on market needs, regulatory requirements, and customer feedback.
• Medical/Regulatory/Legal (MRL) Review: Oversee the MRL review process for all marketing materials to ensure compliance with local regulations.
• Thought Leadership: Partner with key opinion leaders (KOLs) and clinical champions in Interventional Cardiology to drive awareness and adoption.

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