Senior Digital Communications & Marketing Manager

Job Description

Job Description

About Panorama

Panorama is a platform for social change driven by audacious thinking, radical collaboration, and bold action. We help our partners navigate multiple pathways from vision to impact based on their needs. Our mission is to maximize social impact by partnering with visionary leaders to co-develop solutions to change systems. Panorama’s value proposition is helping partners to operate in smarter, more impactful, and more efficient ways. Panorama’s values are built on four core principles :

• Vision : See the big picture and examine all angles
• Integrity : Maintain trust and strive for excellence
• Partnership : Collaborate and foster meaningful relationships
• Impact : Act boldly and create a ripple effect.

The Panorama Group is a community of organizations that includes :

Position Summary

This exempt, full-time position reports to the Director of Development & Marketing.

The Senior Manager, Digital Communications & Marketing, leads Panorama’s digital presence and marketing operations across the enterprise. This role develops and implements integrated digital strategies that strengthen visibility, support thought leadership and business development goals and help amplify our brand proposition. The Senior Manager oversees Panorama’s digital platforms—including website governance, CRM and email marketing systems, social media channels, digital campaigns, and analytics—ensuring they are well managed, strategically aligned, and optimized for engagement.

In addition to digital systems oversight, the Senior Manager manages the production of digital and visual assets, ensuring brand consistency across graphics, templates, presentations, and other materials. The role collaborates closely with colleagues across Program Communications, Strategy, Partnerships, and external vendors to execute high-quality, timely, and coordinated digital content.

This position requires advanced digital expertise, strong judgment, and the ability to build and refine systems, workflows, and processes that elevate digital communications across the organization. The Senior Manager moves fluidly from planning to hands-on execution, contributing meaningfully to Panorama’s enterprise communications and organizational goals.

Candidates must be based in one of Panorama’s hub cities (Seattle, Denver, Washington, DC, and New York City). For Seattle and NYC, employees are expected to work in the office four days per week starting in 2026. In Washington, DC and Denver, this requirement will go into effect once the offices are established no earlier than Q4 2026.

Essential Duties & Responsibilities

Digital Strategy, Website Management & Analytics

Manage Panorama’s digital communications and marketing strategy, aligning channels, content, and workflows with organizational priorities and opportunities to elevate and amplify our brand proposition.

Oversee website content, updates, maintenance, and governance, ensuring accessibility, accuracy, consistency, and a positive user experience.

Manage relationships with hosting providers, developers, and other digital vendors to ensure smooth operations and timely support.

Monitor and analyze digital performance metrics across web, social, and email to guide continuous improvement and inform decision-making.

Develop coordinated digital plans and calendars that integrate program communications, enterprise storytelling, campaigns, and thought leadership priorities.

CRM, Email Marketing & Digital Campaign Execution

Manage Panorama’s CRM and email marketing systems, including segmentation, workflow design, automation, and performance reporting.

Coordinate digital campaigns in partnership with business development, program communications, and organizational leadership.

Write, edit, or coordinate digital content such as email copy, campaign messaging, landing page updates, and related assets.

Collaborate cross-functionally to ensure programs and teams have the assets they need and that all digital marketing materials reflect brand standards and align with enterprise messaging, tone, and priorities.

Social Media Management & Digital Content Production

Manage Panorama’s social media channels, including planning, drafting, scheduling, and publishing posts across multiple accounts.

Develop social content that reflects organizational priorities, programmatic work, thought leadership, and opportunities for brand amplification.

Produce in-house or coordinate externally, to deliver excellent multimedia content—including graphics, short-form videos, and other visual assets—tailored to each platform’s needs.

Monitor social engagement and performance, adjusting strategy and content to maintain a consistent and compelling presence.

Graphic Design Coordination & Brand Collateral Management

Manage production of digital and visual assets, including social graphics, marketing materials, presentations, one-pagers, and branded templates.

Ensure consistent application of Panorama’s brand standards across all digital and design materials.

Collaborate with internal colleagues and external designers to develop, refine, or update assets that support organizational priorities.

Maintain brand libraries, design templates, and digital files to ensure accuracy, accessibility, and ease of use across the organization.

Cross-Functional Collaboration & Workflow Management

Partner closely with Program Communications, Partnerships, Strategy, and other teams to align digital marketing activities with enterprise needs.

Coordinate timelines, content workflows, and digital processes to support timely, high-quality execution across channels.

Support capacity-building by developing tools, guidance, and best practices for staff who contribute digital content or design requests.

Manage or support coordination of external vendors, contractors, or junior staff engaged in digital production.

Typical Knowledge, Skills, and Abilities

8–10+ years of experience in digital communications, marketing, or related roles with a mix of digital systems management, marketing execution, and content production.

Experience managing digital platforms including website CMS, hosting coordination, CRM systems, email marketing tools, and analytics dashboards.

Experience coordinating and producing graphic design assets, including proficiency with tools such as Adobe Creative Suite and Canva.

Experience creating, scheduling, and publishing social media content, including graphics, short-form videos, and Canva-based templates, along with strong writing and editing skills for digital audiences.

Experience applying digital governance, accessibility standards, and basic UX principles to strengthen content quality and user experience.

Ability to manage and execute digital campaigns, newsletters, segmentation strategies, and performance reporting.

Excellent project management skills and the ability to manage multiple deadlines.

Ability to collaborate effectively across teams and with external vendors.

Desired Qualifications

Experience supporting web refreshes, digital system improvements, or analytics modernization.

Experience designing templates, maintaining brand assets, or refining digital workflows.

Comfort with basic video editing, animation tools, or light motion graphics.

This job description may change as our team continues to grow and evolve – we hope you’ll be excited to evolve with us as we scale and increase our impact.

Compensation & Benefits

The starting salary for this role is $108,000-$113,400. When determining an initial offer, we carefully consider these factors : candidate skills and experience; room for growth within the band; and internal equity across the team.

Alongside salary, we offer a comprehensive benefits package including :

Flexible paid time off

10 paid holidays per year, plus an organization-wide Winter Break

Up to 95% employer-paid monthly premiums for employee medical coverage (depending on plan selected)

401(k) safe harbor plan, with employer contribution equal to 3% salary with immediate vesting

Up to 12 weeks fully paid family / medical leave (eligible after 1 year of employment)

How to Apply

Interested candidates should submit a resume and cover letter through our Careers Page Portal at panoramaglobal.applytojob.com / apply.

Applications will be reviewed on a rolling basis; the position will stay open until filled.

Panorama is committed to creating a diverse team and is proud to be an equal opportunity employer. We know that representation matters in the workplace and with our partners; to that end we are committed to a hiring process grounded in equity and inclusion. All qualified applicants will receive consideration without regard to race, color, religion, citizenship or immigration status, national origin, caste, genetic information, gender identity, gender expression, sexual orientation, marital status, veteran status, political ideology, the presence of any physical, mental, or sensory disability, age, or any other status or characteristic protected by federal, state, or local law.

Panorama complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and / or to receive other benefits and privileges of employment, please contact our People & Culture team at careers@panoramaglobal.org

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire. Panorama participates in the federal E-Verify system.

All candidates should review the E-Verify Participation at :

www.e- verify.uscis.gov / web / media / resourcesContents / E - Verify_Participation_Poster_ES.pdf

And review the Right to Work posters for more information at :

www.e- verify.gov / sites / default / files / everify / posters / IER_RighttoWorkPoster.pdf

The final offer will be contingent on the completion of a successful background check.

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