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Director of Marketing
Director of MarketingBath Planet • Toms River, NJ, US
Director of Marketing

Director of Marketing

Bath Planet • Toms River, NJ, US
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Job Title :

  • Director of Marketing – Home Improvement Company : Bath Planet Location : Toms River, NJ Job Type : In- person About Us : At Bath Planet of Central NJ, we are a fast-growing home improvement company committed to providing exceptional service and delivering high-quality craftsmanship to homeowners.
  • As we expand our footprint, we’re looking for a talented and experienced Director of Marketing to lead our marketing strategy and drive the growth of our business.
  • The ideal candidate will have extensive experience in both lead generation and strategic marketing, specifically in the home improvement industry.
  • This is a leadership position with full accountability for shaping our marketing vision and execution.

Job Description :

  • We are seeking a highly motivated and skilled Director of Marketing to lead all marketing initiatives and grow our brand presence.
  • You will be responsible for developing and executing a comprehensive marketing strategy that drives awareness, generates leads, nurtures customer relationships, and accelerates business growth.
  • You will oversee all marketing channels, including digital, traditional, and content marketing, and collaborate closely with our sales and operations teams to ensure alignment and success.
  • The ideal candidate will have a deep understanding of home improvement marketing and a track record of success in lead generation, brand building, and team leadership.

    • Responsibilities :

  • Lead Marketing Strategy : Develop and execute an integrated marketing strategy that includes lead generation, brand building, content marketing, digital marketing, and more.

    • Lead Generation :

  • Own and optimize the lead generation process, ensuring high-quality leads are generated through paid search, SEO, social media, email campaigns, and other channels.

    • Brand Management :

  • Strengthen the company’s brand and ensure consistent messaging across all marketing materials, campaigns, and touchpoints.

    • Campaign Management :

  • Oversee and manage multi-channel marketing campaigns (online and offline), with a focus on ROI and lead conversion.

    • Data-Driven Decision Making :

  • Analyze campaign performance, track key metrics, and optimize marketing efforts based on data-driven insights.

    • Team Leadership :

  • Lead and mentor a team of marketing professionals, ensuring collaboration, skill development, and alignment with company goals.

    • Collaboration :

  • Work closely with the sales and customer service teams to ensure a seamless customer journey from awareness to conversion.

    • Budget Management :

  • Develop and manage the marketing budget, ensuring cost-effective use of resources across all campaigns and initiatives.

    • Market Research :

  • Stay current on industry trends, competitive landscape, and consumer behavior in the home improvement space to identify new opportunities for growth.

    • Requirements :

  • 5+ years of experience in marketing leadership, specifically in the home improvement industry.
  • Proven experience in lead generation, digital marketing, and brand strategy.
  • Strong knowledge of marketing tools and platforms (Google Ads, SEO, social media, email marketing, CRM, etc.).
  • Experience managing budgets, teams, and high-performing marketing campaigns.
  • Strong analytical skills and ability to translate data into actionable insights.
  • Excellent communication and leadership skills.
  • A passion for home improvement and delivering outstanding customer experiences.
  • Ability to thrive in a fast-paced, rapidly growing environment.
  • Why Join Us?
  • Competitive salary with performance-based bonuses.
  • Opportunity to lead and shape a growing brand in the home improvement industry.
  • Career growth potential in a fast-expanding company.
  • Health benefits, paid time off, and other employee perks.
  • A dynamic and supportive team environment.
  • If you have a proven track record in marketing leadership, a passion for home improvement, and a desire to make an impact on a growing company, we’d love to hear from you!

    • Apply Today!

  • Submit your resume and cover letter to ed@bathroomprosnj.com, detailing your experience in lead generation, marketing strategy, and the home improvement industry.
  • Bath Planet is an Equal Opportunity Employer.   Powered by JazzHR
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