Marketing Automation & Lifecycle Manager

Description:

Position Overview:

Be a strategic and hands-on Marketing Automation & Lifecycle Manager responsible for designing, executing, and optimizing how prospects and members experience the Cenegenics brand across email, marketing automation, and CRM-driven touchpoints. You will own HubSpot end-to-end and partner closely with Sales, RevOps, IT, Operations, and Member Experience teams to ensure lifecycle journeys are intentional, personalized, and revenue-aligned.

This is not a campaign-only role. You will architect scalable automation systems, optimize funnels, and help transform marketing into a predictable growth engine. This role operates at the intersection of strategy and execution and requires strong systems thinking, technical ownership, and cross-functional collaboration.

Essential Job Functions:

HubSpot Ownership & Marketing Automation:

• Serve as the primary owner and power user of HubSpot, including email, workflows, forms, lists, CTAs, lifecycle stages, lead scoring, and property architecture
• Design, build, and optimize automated lead nurture programs and full prospect-to-member lifecycle journeys
• Establish and maintain HubSpot best practices, documentation, governance, and platform standards
• Own configuration, optimization, and execution within HubSpot in partnership with Marketing Leadership and RevOps

Email Marketing & Lifecycle Campaigns:

• Own end-to-end email execution including strategy, build, QA, deployment, and optimization
• Develop and scale lead nurturing, onboarding, pre- and post-consult, retention, and re-engagement campaigns
• Improve email performance across engagement, conversion, and pipeline influence metrics

Landing Pages & Conversion Experiences:

• Build and optimize HubSpot landing pages and forms to support lead capture, campaigns, consult booking, and conversion flows
• Partner with Brand and Growth teams to ensure landing pages are on-brand, mobile-optimized, and conversion-focused
• Run A/B tests across layouts, copy, CTAs, and form strategies to improve conversion rates

Sales Enablement & CRM Collaboration:

• Partner with Sales Leadership, RevOps, and SDR teams to align marketing automation with sales workflows
• Support sales-triggered email sequences, alerts, task automation, and lifecycle-based content delivery

• Improve lead handoff, follow-up timing, and visibility between Marketing and Sales
• Collaborate on HubSpot and Salesforce integration strategy and execution

CRM, Integrations & Data Flow:

• Support HubSpot and Salesforce alignment including data syncing, lifecycle stages, field mapping, and reporting accuracy
• Partner with IT and RevOps on integrations, data hygiene, governance, and troubleshooting
• Act as the bridge between marketing strategy and technical execution

Content Strategy & Creative Support:

• Collaborate with Brand and Content teams to guide lifecycle messaging and campaign themes
• Translate long-form content into effective email and nurture campaigns
• Support light design needs for emails and landing pages as required

Analytics, Testing & Optimization:

• Own reporting and insights for email, automation, and landing page performance
• Run A/B tests across subject lines, content, timing, workflows, and landing pages
• Use data to continuously refine journeys and improve ROI

• Any other assigned duties
• Regular and reliable attendance is an essential function of the job

Knowledge, Skills and Abilities:

• Strong understanding of marketing automation, lifecycle strategy, and CRM-driven marketing
• Hands-on experience with HubSpot Marketing Hub
• Strong understanding of CRM data, segmentation, personalization, and lifecycle design
• Ability to think in systems and architect scalable automation infrastructure
• Analytical mindset with comfort in dashboards, reporting, and performance optimization
• Experience collaborating cross-functionally with Sales, RevOps, IT, and Operations teams
• Strong communication skills with the ability to translate technical concepts into business impact
• High attention to detail with strong organizational and documentation skills
• Ability to manage multiple priorities and work independently
• Professional judgment, integrity, and discretion
• Interest in health, performance, and innovation

Qualifications:

• 3–6+ years of experience in email marketing, marketing automation, or lifecycle marketing

• Deep, hands-on experience with HubSpot Marketing Hub
• Experience building landing pages and conversion funnels
• Experience working with Salesforce CRM preferred
• HubSpot certifications preferred
• Sales enablement or revenue operations exposure preferred
• Experience in healthcare, wellness, SaaS, or subscription-based businesses a plus

Requirements: