Senior Data Analytics / Business Analyst

Senior Data Analytics / Business Analyst

Nift is disrupting performance marketing, delivering millions of new customers to brands every month. We are actively looking for a Senior Data Analytics / Business Analyst. This person will report to our Data Science Manager and work closely with our Data Science and Engineering teams to create solutions for accelerated business performance.

As a Senior Data Analytics / Business Analyst, you'll work closely with the heads of all functional areas at Nift to drive revenue growth and improve the consumer experience. This is a critical position for Nift as you will identify and prioritize opportunities that directly impact revenue, applying your expertise in Data Analytics with a proactive, growth-oriented mindset. We're looking for someone who can deeply understand customer behavior through data and research, and who has the execution focus to iteratively test, measure, take action, and resolve issues.

Nift's mission is to reshape how people discover and try new brands by introducing them to new products and services through thoughtful "thank-you" gifts. Our customer-first approach ensures businesses acquire new customers efficiently while making customers feel valued and rewarded.

We are a data-driven, cash-flow-positive company that has experienced 731% growth over the last three years. Now, we're scaling to become one of the largest sources for new customer acquisition worldwide. Backed by investors who supported Fitbit, Warby Parker, and Twitter, we are poised for exponential growth and ready to demonstrate impact on a global scale.

What you will do :

• Define and track key performance indicators for the Nift platform / product
• Conduct root cause analysis, statistical analysis & reasoning of trends, feature extraction & regression modeling
• Formulate and implement action plans to drive and accelerate revenue growth
• Design / run A / B & multivariate experiments
• Design, build, and automate dashboards & reporting
• Collaborate with data science, engineering and UX on the end-to-end process of design, test implementation, and analysis
• Document, communicate findings, develop & implement action plans to resolve any / all issues discovered
• Use advanced data modeling and analysis techniques to discover / improve performance deficiencies
• Design, build, and implement processes to fix & optimize them
• Ensure the accuracy of data on all projects and deliverables
• Examine, interpret and report results of analytical initiatives to all relevant stakeholders on our leadership, sales, and product teams
• Oversee the data / report requests process : tracking requests submitted, prioritizing the requests, approving the results, etc.

What you need :

What you get :