Marketing Manager

At Aristocrat, we're committed to enriching happiness by utilizing the power of play! As a worldwide pioneer in gaming content and technology, we continuously endeavor to stretch the boundaries of what's achievable. We are in need of an outstanding Marketing Manager to join our ambitious team and spearhead our digital marketing campaigns for the Michigan Lottery’s iLottery program. This role is critical in crafting and driving our marketing strategies to ensure a flawless customer experience and top-tier program performance.

In our environment, collaboration and inclusivity are at the core, nurturing a space where all team members can flourish. As a Marketing Manager, you will have a pivotal role within our organization, collaborating closely with cross-functional teams to implement and enhance marketing initiatives. If you aim to have a substantial impact and become part of a dynamic team that values innovation and excellence, this is the opportunity for you!

What You'll Do

• Craft and roll out digital marketing strategies for the iLottery program's objectives and indicators, both short- and long-term.

• Strategically plan and prioritize acquisition and retention campaigns, player promotions, rewards initiatives, and engagement efforts.

• Research emerging acquisition channels and customer retention tactics to continuously improve program performance.

• Lead the iLottery marketing team, coordinating acquisition, CRM, dedication, digital engagement, and QA functions.

• Mentor a cross-functional team, encouraging a high-performing, collaborative culture through goal setting, mentoring, and performance management.

• Offer recommendations on A/B testing, audience segmentation, and campaign optimization, particularly targeting customer churn and lifetime value.

• Review and provide feedback on marketing content, including landing pages and social media posts.

• Review and suggest improvements to customer experience and purchase flows to refine conversion and retention.

• Monitor campaign performance, ensuring timely execution, budget adherence, and strategic alignment.

• Examine the performance of marketing campaigns, analyzing benchmarks, tracking indicators, and identifying targets for optimization.

• Offer strategic suggestions for digital advertising investment to enhance return on investment and channel performance.

• Work together with the Lottery's Marketing Director and cross-departmental teams to assist in agency-wide projects.

• Offer strategic oversight and mentorship for agency and vendor partnerships to ensure successful delivery of initiatives.

• Update partners on iLottery rewards and retention initiatives and supply content to the CRM knowledge base.

What We're Looking For

• Bachelor’s degree in Marketing, Business, Communications, or a related field. A comparable amount of training and related experience may be substituted.

• 7+ years of experience in digital marketing, campaign management, or customer experience optimization.

• 3+ years of leadership experience in guiding cross-functional marketing teams.

• Strong analytical skills with the ability to measure and interpret campaign performance.

• Excellent communication, teamwork, and leadership skills.

• Experience managing budgets and advertising spend across multiple channels.

• Familiarity with A/B testing, segmentation approaches, and tactics for optimizing campaigns.

• Familiarity with analytics platforms such as Google Analytics, Power BI, AppsFlyer, and Outflink.

• Ability to work independently and remotely while maintaining positive relationships with teams.

• Proactive in staying current with digital marketing trends and evolving procedures.