A company is looking for a Director of Demand Generation.
Key Responsibilities
Lead the development and execution of integrated marketing programs to generate qualified leads and drive pipeline growth
Collaborate with Sales to align on pipeline goals and provide campaign-ready assets for effective follow-up
Measure and optimize campaign performance through key KPIs and data analysis
Required Qualifications
Experience in B2B demand generation with a track record of driving pipeline and revenue growth
Expertise in integrated campaign development and account-based marketing (ABM)
Strong partnership skills with Sales teams for joint go-to-market programs
Analytical mindset with the ability to translate data into actionable insights
Familiarity with marketing automation and CRM platforms
Director Demand Generation • Santa Barbara, California, United States