Community Outreach Liaison

Job Description

Job Description

Description :

Pay : $55-$70k Base + Commission

Areas of Coverage : Sugarland, Memorial, Katy, Cypress

Job description :

The Community Outreach Liaison plays a vital role in expanding CareCo’s presence and reputation within the local community. This position focuses on building meaningful relationships with referral sources such as hospitals, rehabilitation centers, nursing homes, and assisted living facilities. The Community Outreach Liaison will connect with case managers, discharge planners, and community leaders to promote our home care services and ensure our company is top of mind when families need trusted care. This individual represents the heart of our mission, bringing high-quality, compassionate care to those who need it most.

We are seeking a motivated, outgoing, and creative professional who enjoys relationship-building and is passionate about helping others. The ideal candidate will take initiative in identifying new outreach opportunities, developing strong referral partnerships, and implementing creative marketing strategies using both company-provided and self-developed materials. This position offers the opportunity to directly impact business growth while embodying CareCo’s values in every interaction.

Core Values :

Character Always : We do the right thing especially when no one is looking.

Attitude Matters : We lift people up with positivity.

Reach Mindset : We take initiative to reach the next step, goal, or task.

Effort Everyday : We work with discipline to bring great effort everyday.

Collaboration Wins : When one wins, we all win.

Others first : We seek to serve others before ourselves.

Outcomes and Results – Success in this position will result in :

• A profitable local office that has strong relationships within the community, with families served, the VA, and local hospital systems.
• Consistent weekly referrals from our partner organizations at home healths, hospices, nursing & rehabs
• Conversion of leads to clients

Major Responsibilities and Activities :

Build and maintain strong, long-term relationships with key referral sources including hospitals, rehabilitation centers, nursing homes, and assisted living communities.

Represent CareCo at community events, networking meetings, and local organizations to increase visibility and promote our mission and services.

Actively identify new referral opportunities, follow up with potential partners, and maintain a consistent presence with existing referral sources to drive client referrals.

Use approved marketing materials from headquarters and develop additional creative tools or campaigns to effectively communicate our services and brand message.

Collaborate with the Managing Director to develop and execute a local outreach strategy that supports growth goals and aligns with company objectives.

Maintain accurate records of contacts, outreach activities, and referral outcomes to measure effectiveness and identify areas for improvement.

Serve as a professional ambassador for CareCo, ensuring every interaction reflects the organization’s values.

Fulfills other duties as assigned by the Managing Director.

Required Knowledge, Abilities, and Qualifications :

Previous experience in home health marketing is a plus, but not required

Highly relational, organized and motivated individual

Bachelor's degree preferred.

2+ years of operational, business, or organizational administration experience required.

Excellent organizational, written and verbal communication, and interpersonal skills.

Strong critical thinking, problem-solving, and analytical skills.

Proficient experience using Google Suite and cloud platforms.

Ability to maintain strict confidentiality and communicate in a professional manner.

Ability to coordinate and collaborate with all levels of The Caregiving Company’s employees from caregivers to corporate leadership.

Proactive about industry changes, licensure compliance, and actively taking steps to solve potential problems before they arise.

Skills :

Highly relational person that can make relationships and garner trust with referral sources

Organized to ensure main referral sources are hit on a routine, frequent basis

Highly responsive when referral sources do reach out with leads

Administrative experience

Proficient in Google Suite and CRM systems

Job Type :

In-person

Full-time : 8 : 00-5 : 00 shift Monday-Friday

Benefits :

Health insurance (100% company-paid for employees)

Dental insurance

Vision insurance

Paid time off

Requirements :