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Digital Marketing Manager
Digital Marketing ManagerSocial Factor • Fort Worth, TX, US
Digital Marketing Manager

Digital Marketing Manager

Social Factor • Fort Worth, TX, US
[job_card.30_days_ago]
[job_preview.job_type]
  • [job_card.full_time]
[job_card.job_description]

Job Description

Job Description

Social Factor has an exciting opportunity available for a full-time, remote Digital Marketing Manager. This role will be responsible to oversee and optimize Social Factor B2B marketing operations. This role is ideal for someone who loves both the creative and technical sides of digital marketing—someone who can design and deploy lead generation systems, write compelling content, and manage our digital presence with precision and curiosity.  This role is pivotal in driving the creation of and managing the implementation of strategic marketing plans to support sales and marketing efforts.

You’ll work closely with our leadership team and trusted fractional creative resources to ensure that Social Factor’s marketing systems, content, and campaigns support growth goals, demonstrate thought leadership, and reflect our culture of authenticity and impact.

Responsibilities :

Marketing Operations & Lead Flow

  • Manage and optimize HubSpot for inbound marketing—including form creation, workflows, email nurture campaigns, and contact segmentation.
  • Monitor and maintain CRM data quality and lead flow from website forms to sales follow-up.

Website & SEO

  • Oversee WordPress website updates, landing page creation, and basic UX improvements.
  • Implement and track SEO and GEO-targeting best practices to improve visibility and ranking.
  • Monitor and adjust Google AdWords and keyword performance to maximize ROI.

    • Content & Campaigns

  • Write and schedule light content such as blog posts, newsletters, and social media updates aligned with brand voice.
  • Collaborate with creative and strategy teams to ensure campaigns integrate smoothly across channels.

    • Analytics & Reporting

  • Use Google Analytics, HubSpot, and related tools to track traffic, engagement, and conversion metrics.
  • Provide monthly performance reports and actionable insights to leadership.

    • Qualifications :

  • 5+years of digital marketing experience, ideally in B2B or agency environments.
  • Proficiency with HubSpot Marketing Hub and WordPress or similar (required).

    • Working knowledge of Google Ads, Google Analytics, and SEO tools.

  • Strong writing and editing skills for digital content.
  • Comfortable with light HTML / CSS or marketing automation troubleshooting.
  • Highly organized, data-informed, and able to manage multiple projects simultaneously.

    • Social Factor Culture

    Social Factor is a social media agency that believes in the power of Human Connection. Our talented teams take the fear out of scale and unleash our clients’ brands to listen, reach, and respond. Now is an exciting time in Social Factor's growth, we have opportunities working with Fortune 100 and Fortune 500 companies. The benefits and perks of a full-time position with Social Factor are unlimited paid time off, medical, dental, vision health insurance, 401K, flexible spending account, latest Apple technology, an annual paid volunteer service day & paid professional development time.

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