Director of Marketing Strategies

Commerce Bank Marketing Strategies Director

About Working at Commerce : Building a career here is more than just steps on a ladder. It's about helping people find financial safety and success, helping businesses thrive, and making sure people and their money are taken care of. And our commitment doesn't stop there. Our culture is about our people, the ones in our communities and the ones that work with us. Here, you'll find opportunities to grow and learn, to connect with others, and build relationships with the people around you. You'll have the space and resources to grow into the best version of yourself. Because our number one investment is you. Creating an award-winning culture doesn't come easy. And after 160 years, we know Commerce Bank is only at its best when our people are. If this sounds interesting to you, keep reading and let's talk.

Compensation Range Annual Salary : $154,500.00 - $184,000.00 (Amount based on relevant experience, skills, and competencies.)

About This Job

The main purpose of this job is to achieve greater synergies at the enterprise consumer segment level and at the local market level to achieve CBI, SPU, and Market objectives. Essential Functions :

• Direct the Consumer Segment Marketing team and the Local Market Marketing team in the development, alignment and execution of marketing plans and strategies that may involve public / media relations, communications strategies, social media communication strategies, content marketing strategies, digital and new media strategies, coordination of consumer marketing programs, web development strategies, digital marketing strategies and creative services.
• Direct the brand evolution and brand creative strategies for Commerce Bank in direct partnership with the EVP-Director of Corporate Marketing.
• Responsible for brand alignment for the consumer segment and local markets in direct partnership with Executives.
• Responsible for continuous improvement evaluation / enhancement of implemented local market and consumer segment marketing initiatives.
• Responsible for the marketing performance of consumer acquisition, relationship deepening and cross-SPU relationship transfer strategies.
• Develop short and long-term initiatives that align with the company strategy and provide guidance, coaching and development opportunities appropriate to each direct report's individual needs.
• Lead, mentor and motivate team members to implement the department strategy and be responsible for upholding the company culture and driving it within the organization.
• Communicate decisions, priorities and relevant information to appropriate levels of staff effectively.
• Oversee budget management, planning and expenditure.
• Perform other duties as assigned.

Knowledge, Skills & Abilities Required

Advanced knowledge of consumer marketing best practices and bank marketing regulations. Ability to work within a matrixed environment. Ability to measure results and reinforce the ROI on programs / investments. Strong fiscal responsibility and understanding of how to present a business case. Ability to develop and manage and Agile Marketing work environment. Ability to direct and manage a high volume of strategies. Ability to create a high performing team and successfully lead initiatives, projects and activities that support departmental and organizational goals. Excellent interpersonal skills, including the ability to work across the organization and interact / influence / negotiate effectively at all levels of management and peers. Ability to think critically, solve problems, make decisions and build trust across the company and effectively envision, develop, and implement new strategies to address competitive complex business issues. Expert general management knowledge and skills, such as departmental goal setting and planning, budgeting and personnel administration. Ability to remain adaptable and resilient to all situations with an optimistic outlook and cast a positive shadow that is aligned with our culture and Core Values.

Education & Experience

Master's degree in Business Administration or equivalent combination of education and experience required. 10+ years financial services marketing experience required. 7+ years management experience required.

Location : 8000 Forsyth Blvd, Clayton, Missouri 63105 Time Type : Full time

Equal Opportunity Employer

Commerce Bank is proud to be an Equal Employment Opportunity employer and believes that every individual should have the opportunity to work at a job for which he, she or they qualifies. We celebrate diversity and do not discriminate based on race, color, ancestry, ethnicity, gender identity, gender expression, sex, sexual orientation, disability (including physical or mental handicap), age, veteran status, military status, national origin, religion, pregnancy status, marital status, genetic information, or any other status protected by applicable federal, state or local law.