Digital Marketing Specialist II

Job Description

Job Description

Pivotal is the leader in the emerging market of electric Vertical Takeoff and Landing (eVTOL) aircraft. We design, develop, and manufacture light eVTOL aircraft and are renowned for the BlackFly, the first light eVTOL to fly manned missions and enter the consumer market.

Efficient, compact, and simple, Pivotal vehicles are designed for a wide range of consumer, public service, and defense applications. Our distinctive tilt-aircraft architecture and scalable platform have been in development, preparing to enter the market for over 10 years. We recently announced our next-generation aircraft, the Helix, planned for general release and scalable production in 2025.

Mobility is one of the most highly-valued areas of technology investment today. This is the right company, in the right space, the right strategy, at the right time. We invite you to join our amazing team and grow with us.

The Digital Marketing Specialist works with the marketing team to execute our digital media programs, focused on social media, lead generation, communications, content creation, and content management.

Your role is tightly coordinated with all aspects of Pivotal marketing, including events, PR, growth marketing, product marketing, and CRM, and involves a strong balance of planning and execution, requires both creativity and analytics, and is driven by performance and ROI.

The person in this role delivers all aspects of social media, including social strategy, social posts, community management, reporting, and digital asset management. While this position is centered on social media, it covers a broad range of digital marketing activities, including lead generation, funnel management, and external and internal communications. Pivotal is very much a startup environment, and we need everyone to wear multiple hats, yet be always focused on the top priorities.

Your day-to-day tasks and priorities are managed closely with the Growth Marketing Director, who leads programs in the responsibility areas below. In addition to the internal team, you would also work closely with our agency partner and content creators.

Roles and Responsibilities

Social Media

• Set social marketing strategy and goals by customer segment — personal aircraft, public safety, and defense — based on input from stakeholders on the sales and leadership teams
• Manage daily social marketing activities in partnership with our marketing agency :

1. Draft and maintain the content calendar

2. Write copy and select images and videos for posts

3. Determine optimal posting schedule for each social platform

4. Drive the approval process and post content on schedule

5. Engage with each social community to support our sales and marketing goals

6. Capture and interpret metrics; show continuous improvement

Influencer Program

Content creation and image capture

Digital asset management

Digital marketing tools

Lead Generation

Communications

Additional Responsibilities

Qualifications

Attributes aligned with Core Values

Applicants must be eligible for employment in the United States and willing to work onsite at our HQ office in Palo Alto, CA.

Pivotal offers a comprehensive benefits package, including medical, dental, vision, and 401k plans.

Pivotal is an Equal Opportunity Employer. Pivotal does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.