Director of Mobility Marketing

A company is looking for a Director of Mobility Performance Marketing.

Key Responsibilities

Drive and own the multi-year customer marketing strategy and communications for the North American Mobility segment

Own the performance marketing strategy focused on the existing customer base, implementing sophisticated segmentation and personalization strategies

Manage and mentor the marketing team while defining and executing the downstream channel strategy for customer marketing campaigns

Qualifications

Bachelor's degree in Marketing, Business, or a related field; MBA preferred

12+ years of progressive experience in Customer Marketing, with deep card portfolio management experience preferred

Proven track record in developing and executing successful top-down marketing strategies

Deep expertise in performance marketing, customer segmentation, and lifecycle marketing

Prior experience managing and mentoring a data-driven or analytical marketing team