Lifecycle Marketing Specialist

A company is looking for a Lifecycle Marketing Specialist to manage programs that convert interest into intent.

Key Responsibilities

Audit and improve website experience, landing pages, and CTAs to enhance lead capture and conversion rates

Build automated nurture journeys that educate and advance prospects toward sales readiness

Analyze funnel performance, test messaging and sequencing, and collaborate with cross-functional teams to optimize marketing efforts

Required Qualifications

Understanding of B2B SaaS funnel dynamics and conversion influences

Experience in building lifecycle, nurture, or mid-funnel programs

Strong copy instincts with the ability to create clear and compelling messaging

Familiarity with HubSpot or similar marketing automation platforms

Ability to collaborate effectively across teams and manage multiple projects