Digital Marketing Specialist

Digital Marketing Specialist

Full-time

Remote : Yes

Company : GW Apps

Company Description

GW Apps is a California-based B2B software company offering an advanced No-Code platform that enables businesses to build custom web applications and digitize processes rapidlydelivering up to 80% savings compared to traditional development methods. We serve customers globally, with a strong focus on the US, Europe and Latin America.

Job Description

We're looking for a results-driven Digital Marketing Specialist to support our Sales and Marketing team in customer acquisition and brand awareness initiatives. This role is ideal for a creative and analytical individual who is comfortable wearing multiple hats in a fast-paced SaaS environment. You'll lead and support various marketing effortsfrom content creation and lead generation to campaign execution and performance tracking.

Key Responsibilities

Campaign Development & Execution

Plan, build, and execute email marketing campaigns for lead generation and customer engagement

Develop and manage demand generation campaigns targeted at specific regions (US, Europe, LATAM)

Help manage paid media and SEO / SEM initiatives, including keyword analysis and ad optimization

Content & Communication

Write and design marketing content including blogs, newsletters, whitepapers, and case studies

Assist in website content development and updates (WordPress proficiency required)

Create social media content calendars and execute campaigns to increase brand visibility

Analytics & Reporting

Track, analyze, and report on marketing campaign performance using Google Analytics and other tools

Provide insights and recommendations to optimize marketing ROI

Support & Collaboration

Support general marketing operations and administrative tasks

Qualifications

2+ years of experience in digital marketing, preferably in B2B or SaaS environments

Bachelor's degree in Marketing, Business, Communications, or related field

Strong verbal and written English communication skills

Proficiency in WordPress, Google Analytics, and basic SEO tools

Experience managing social media for business (LinkedIn, Facebook, Twitter)

Graphic design skills (Canva, Adobe suite, or similar)

Ability to work remotely and overlap 3-4 hours / day with US Pacific time zone

Additional Information

To apply, please submit your resume, cover letter, and transcript to jobs@gwapps.com. In your application, indicate your current employment status and availability.

All your information will be kept confidential according to EEO guidelines.