Sr Specialist, Digital Production

Job Description JOB DESCRIPTION

Since 1869 we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Michael Angelo’s, Pace, Pacific Foods, Prego, Rao’s Homemade, Swanson, and V8. In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder’s of Hanover.

Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Why Campbell’s…

• Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
• Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
• Campbell’s offers unlimited sick time along with paid time off and holiday pay.
• If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
• Giving back to the communities where our employees work and live is very important to Campbell’s. Our “Campbell’s Cares” program matches employee donations and / or volunteer activity up to $1,500 annually.
• Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

How you will make history here...

Help shape the future of Campbell’s digital presence by creating engaging, platform-native content.

Contribute to a newly formed in-house creative agency that blends startup agility with the power of iconic brands.

Bring food storytelling to life in fast, connected, and culturally relevant ways.

Embrace and integrate emerging technologies, including AI, into the creative process.

What You’ll Do :

Own the end-to-end production process for digital content—from ideation and planning to shooting, editing, and delivery

Manage multiple projects simultaneously with clear timelines, attention to detail, and strong organizational skills

Produce engaging digital and social content including short-form videos, UGC-style clips, how-to recipe videos, and stills

Adapt content across platforms including Reels, Stories, TikTok, websites, and digital shelf formats

Create fast-turn, trend-driven content that responds to real-time marketing moments and seasonal opportunities

Collaborate with internal teams and external vendors, content creators, and influencers to bring content to life

Deliver scrappy, authentic-looking content that feels native to each platform (e.g. Pinterest, Instagram, TikTok)

Develop content for eComm and digital shelf : product pages, banners, lifestyle images and explainer videos

Support the Lead Producer on larger-scale productions, including pre-production planning, on-set execution, and post production

Learn performance and apply learnings to continuously improve future content

Partner with cross-functional stakeholders (Brand Marketing, Integrated Insights, Integrated Marketing) to align content with brand strategy

Who you will work with...

Internal in-house creative agency team

Lead Producer and cross-functional marketing teams

External vendors, content creators, and influencers

Brand Marketing, Integrated Insights, and Integrated Marketing stakeholders

What you bring to the table... (Required Skills)

Minimum 4 years of experience in digital content creation or social media production

High school diploma required.

Strong mobile-first shooting and editing skills (e.g., CapCut, Adobe Rush, Splice)

Proven ability to manage content from concept through delivery across formats and platforms

Exceptional storytelling instincts and a passion for emotionally resonant content

Excellent project management and organizational skills

Experience creating content for Instagram, TikTok, YouTube Shorts, and Pinterest

Familiarity with eCommerce content standards and platform best practices (Amazon, Instacart, DTC)

Ability to work independently and collaboratively to develop creative solutions

Strong communication skills for cross-functional collaboration

It would be nice if you have... (Preferred Skills)

Bachelor's Degree a plus

Experience with food styling

Familiarity with AI content tools

Skills in digital asset optimization

Compensation and Benefits :

The target base salary range for this full-time, salaried position is between

$81,300-$116,800

Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.