VP, Communications

The Role

The Vice President of Communications is responsible for leading the development and implementation of integrated strategic communications that reinforce the Green Thumb's mission, values, and beliefs among its key stakeholders . This role protects and enhances the Company's corporate and house of brand s reputation , and leads the strategy, planning and execution of Green Thumb's corporate communications across channels including PR / media, social m edia, internal communications and investor communications . Th e Vice President of Communications will collaborate with the CEO , VP of Brand Equity , General Counsel, Head of Investor Relations, and other senior business leaders to c reate and execute a robust approach to communications while strengthening the company's reputation , both internally and externally .

This is a hybrid role based in Chicago, IL. In office expectation is 2-3 days per week, but could be more depending on business needs. Our office is located in the River North neighborhood in downtown Chicago.

Responsibilities

STRATEGY, PLANNING & LEADERSHIP

• Lead the Green Thumb Communications team, inclusive of internal communications, corporate communications, employer brand, public relations and investor communications, to ensure alignment of activities and individual growth and development.
• Serve as a strategic corporate communications partner to the Vice President, Brand Equity, ensuring alignment between Green Thumb's corporate narrative and the storytelling of its House of Brands - including , not limited to RYTHM, Dogwalkers, Beboe , incredibles - to strengthen awareness, trust, and differentiation across consumer and corporate audiences.
• Lead the development and implementation of a corporate communications strategy aimed at protecting and enhancing the organization's standing as a trusted and leading operator and employer in this new and evolving cannabis industry.
• Partner with executive leadership to align and articulate business priorities in a way that engages and motivates key stakeholders.
• Lead and oversee an annual editorial calendar of key communication activities to share our story with each of our core audiences, including employees, leaders, investors, government, regulators , community partners and consumers.
• Lead the build of internal / external communications for corporate programs and initiatives, including but not limited to M&A, earnings, social impact, strategic partnerships, government affairs, and other company announcements.
• Partner with senior leaders to ensure that positions on key issues and initiatives impacting the company e nhance the organization as a whole.
• Handle sensitive or proprietary company information; Proactively plan against and advise leadership during challenges and crises.

MEDIA & PUBLIC RELATIONS

INTERNAL COMMUNICATIONS

Qualifications

Additional Requirements

#LI-HYBRID

The pay range is competitive and based on experience, qualifications, and / or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.

Green Thumb Pay Range

$180,000 — $230,000 USD