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Marketing and Brand Development Manager
Marketing and Brand Development ManagerHorizon Asset Group • Cartersville, GA, US
Marketing and Brand Development Manager

Marketing and Brand Development Manager

Horizon Asset Group • Cartersville, GA, US
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Job Title :

  • Marketing & Brand Development Manager Location :  On-site – Cartersville, GA (with occasional travel to Texas and other locations) Employment Type :  Full-Time Reports To :  Executive Leadership, Horizon Asset Group Position Overview : Horizon Asset Group is seeking a dynamic and driven  Marketing & Brand Development Manager  to lead and implement marketing initiatives across our growing portfolio of businesses in the healthcare and services sector.
  • This on-site role is ideal for someone with creative vision and strategic execution skills who can develop high-quality marketing content, support lead generation, and manage both digital and print campaigns.

Core Responsibilities :

  • Brand Development & Strategy Design and execute brand identity across all internal companies under the Horizon umbrella.
  • Develop and manage marketing calendars aligned with company objectives.
  • Collaborate with leadership to shape messaging that supports brand reputation and business growth.
  • Marketing Materials & Collateral Create flyers, prescription forms, referral pads, business cards, banners, and more.
  • Coordinate printing and distribution logistics for use across offices and events.
  • Maintain and update a repository of standardized marketing templates.
  • Social Media & Digital Presence Develop and manage paid social media campaigns to build brand awareness and engagement.
  • Create engaging, professional content suited to target audiences.
  • Monitor campaign performance and suggest optimizations.
  • Lead Support & Outreach Assist in executing outreach strategies for lead generation through partnerships with healthcare professionals and relevant networks.
  • Maintain organized records of outreach materials and partner interactions.
  • Coordinate follow-up strategies in collaboration with internal teams.
  • Internal Collaboration Work closely with intake, compliance, and field representatives to align marketing with company workflows.
  • Manage marketing requests and ensure timely execution of deliverables.
  • Contribute creative input to company initiatives, events, and growth strategies.

    • Qualifications :

  • 2–5 years of experience in marketing, branding, or communications (healthcare industry experience preferred but not required).
  • Proficiency in design tools such as Canva, Adobe Creative Suite, or similar platforms.
  • Strong communication and project management skills.
  • Understanding of data privacy standards and sensitivity to regulatory environments (HIPAA or equivalent awareness a plus).

    • Preferred Skills :

  • Experience managing paid campaigns on Facebook, Instagram, and LinkedIn.
  • Familiarity with CRM or workflow tools (Quickbase, GoHighLevel, etc.).
  • Basic video editing and content production skills.
  • Graphic design or printing logistics experience.

    • What We Offer :

  • The opportunity to build a marketing department from the ground up.
  • A creative, fast-paced work environment with high-growth potential.
  • Hands-on involvement in diverse projects across multiple industries.
  • Office-based collaboration with occasional regional travel.
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