Quant Analytics Manager Marketing Data Analytics

Description

We are excited to share an impactful opportunity on our Performance Marketing Analytics team for a Quant Analytics Manager where you will play a pivotal role in shaping and optimizing our email channel marketing strategy through advanced analytics and cross-functional collaboration.

Job Summary :

As a Quant Analytics Manager on the Performance Marketing Analytics team youll be a key contributor to a crucial book of work and lead the transformation of email channel marketing strategy. This includes not only a deep understanding of the data from SFMC but also how the data and SFMC features can improve email channel performance. The focus will be on standing up a measurement plan and analytics for push notification testing SFMC flow control features and supporting strategy around preference center and opt outs. You will partner across the firm with data partners marketers digital experts and the broader analytics community to help drive business goals through deep understanding of marketing analytics and optimization.

Job Responsibilities :

Work with the data technology and SFMC product teams closely to identify gaps in the data capture strategy and collaboratively implement enhancements

Develop and track channel performance KPIs communicating findings to senior CCB leadership to improve Push Notification strategy

Establish an understanding of the push channel to compare to other channels and identify potential synergies / impacts on other owned media channels contact strategy

Collaborate with other teams to craft test designs interpret and translate results to present to senior management

Understand data and identify opportunities to leverage SFMC Einstein features within the customer journey construct

Provide data subject matter expertise on email audience availability by consulting on preference center and opt out data projects

Report performance of campaigns to optimize resources towards high-potential initiatives

Identify areas of improvement in email campaign-level performance delivering recommended optimizations to marketers and channel management

Guide and mentor new hires and / or interns as needed

Required qualifications capabilities and skills :

• Bachelors degree in a quantitative analytical or related field
• 5 years of experience in an advanced analytics role
• Strong SQL knowledge including complex queries
• Advanced analytics experience
• Experience with relational databases and data prep to summarize large datasets
• Capable of defining metrics evaluating results drawing conclusions and insights to design and recommend system or process improvements
• Critical and analytical thinking with a data-oriented mindset
• Ability to develop advanced data visualization and presentations
• Strong ability to translate data findings into business story telling for leadership
• Excellent written and verbal communication skills

Comfort building and managing relationships with both analytics and business stakeholders

Preferred qualifications capabilities and skills :

Required Experience :

Manager

Key Skills

Adobe Analytics,Data Analytics,SQL,Attribution Modeling,Power BI,R,Regression Analysis,Data Visualization,Tableau,Data Mining,SAS,Analytics

Employment Type : Full-Time

Experience : years

Vacancy : 1