Senior Vice President of Brand & Institutional Growth

Senior Vice President of Brand & Institutional Growth

About the Company

Purpose-driven liberal arts & sciences college

Industry

Higher Education

Type

Educational Institution

Founded

1959

Employees

501-1000

Categories

• Colleges & Universities
• EdTech
• Education
• Knowledge Management
• Universities

About the Role

The Company is seeking a Senior Vice President of Brand and Institutional Growth to lead a transformative phase in the university's communication and engagement strategies. This pivotal role is focused on reshaping the university's identity, enhancing its visibility, and supporting its growth through a unified approach to branding, marketing, and communication. The successful candidate will be responsible for creating a cohesive brand narrative that resonates with diverse audiences, including prospective students, donors, alumni, and community partners. Key responsibilities include strategic leadership in marketing and communications, enrollment management, and university advancement, with a strong emphasis on data-driven decision-making and a student-centered approach. Applicants for the Senior Vice President position at the company should have a Master's degree, with a preference for a degree in marketing, communications, business administration, or a related field, and a minimum of 10 years of leadership experience in marketing, sales, customer relations, enrollment management, fundraising, or public relations. The role requires a proven track record in brand strategy, institutional identity, and digital marketing, as well as the ability to lead and inspire cross-functional teams. The ideal candidate will be a visionary leader with a deep understanding of the higher education landscape, a commitment to diversity, equity, and inclusion, and a strong focus on ethical leadership and community responsibility.

Hiring Manager Title

President

Travel Percent

Less than 10%

Functions