Senior Retail & eCommerce Marketing Manager

Senior Retail & eCommerce Marketing Manager

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MANSCAPED is a leading men's grooming and lifestyle consumer brand on a mission to introduce and elevate a whole new self-care routine for men. What began as the category creator of below-the-waist grooming has quickly evolved into a global omnichannel powerhouse available around the world on manscaped.com, Amazon, and in major retailers including Target, Walmart, and Best Buy. As a company, we're more than just ball jokes (though, rest assured, there's plenty of those). We proudly uphold seven core values accountability, authenticity, collaboration, fun, humility, inclusivity, and innovation which define our brand identity and drive our success. As a people-centric employer brand, we are deeply committed to fostering the growth, happiness, and holistic well-being of each individual on our team.

Who We're Looking For

Reporting to the Associate Director, Global Retail & eCommerce Marketing, we are seeking a Senior Retail & eCommerce Marketing Manager to own paid retail media activations and digital shelf performance across the MANSCAPED retail footprint. This leader will play a pivotal role in driving visibility, conversion, and brand consistency across omnichannel retail and retailer media network (RMN) platforms. This role will oversee retail media strategy, execution, and optimization partnering closely with our agency, sales, and creative teams to deliver measurable growth across key accounts including Target, Walmart, Costco, Best Buy, and assisting with Amazon. The ideal candidate is a strategic and hands-on marketer with deep retail expertise, paid media and strong analytical capabilities, and a proven ability to turn data and insights into impactful marketing actions. Keys to success as a member of the Marketing team will be measured based on three key actions. 1) Doing your job; setting and meeting appropriate goals that ladder up to the long-term Company vision and the short-term Company targets. You are expected to align on these goals with your manager and then deliver on them. 2) Doing Your Job, the Right Way; At MANSCAPED we strive to be ideal team players. That means striving to live up to the Humble, Hard Working & Smart framework. 3) Engaging (in both directions) with Radical Candor in a way that seeks to improve the performance of yourself and the team around you.

Responsibilities

• Own and lead the paid retail media strategy and execution across key partners (Target Roundel, Walmart Connect, Costco Media, Best Buy Ads, and others), managing full-funnel activations that drive awareness, traffic, and conversion
• Oversee agency partners to ensure campaigns are optimized against KPIs, budgets are maximized efficiently, and performance insights are clearly communicated to internal stakeholders
• Develop test-and-learn strategies to continuously improve ROAS, creative effectiveness, and audience targeting across RMNs and other paid retail channels
• Own digital shelf optimization across all retailer.com platforms, ensuring best-in-class content, SEO, Q&A management, and ratings & reviews coverage
• Manage Syndigo and Bazaarvoice platforms to ensure timely syndication of assets, accurate product representation, and strong review health that supports conversion
• Collaborate cross-functionally with Sales, Creative, Digital, and Retail Operations teams to ensure brand consistency and alignment across all touchpoints
• Provide leadership and mentorship to supporting team members and agency partners, fostering a culture of collaboration, accountability, and innovation
• Support Marketplace and Amazon initiatives, including paid media and content optimizations, to ensure consistent omnichannel presence
• Deliver performance recaps, insights, and recommendations to leadership to inform future strategies and budget allocation
• Other duties as required

Qualifications

MANSCAPED Benefits

Compensation Range $125,000 - $135,000 USD