Lifecycle Marketing Lead

A company is looking for a Lifecycle Marketing Lead.

Key Responsibilities

Design and execute multi-channel campaigns for customer journeys from acquisition to retention

Create campaign templates, establish QA processes, and build attribution models linking lifecycle touches to revenue

Track engagement metrics, create executive dashboards, and report on campaign ROI with optimization recommendations

Required Qualifications

3+ years of hands-on experience with enterprise marketing automation tools (e.g., Braze, Iterable, Salesforce)

Proven track record in building and optimizing multi-channel lifecycle campaigns

Strong analytical abilities focused on revenue impact and experimentation

Understanding of customer data platforms and real-time personalization

Preferred experience in fintech or digital banking lifecycle marketing