Director, Product & Membership Marketing

Director Of Marketing, Product And Membership

Yoga Alliance is the largest nonprofit membership association of yoga professionals, practitioners, and advocates around the globe. We believe if more people practice yoga, the better the world will be. We're here to amplify the power of yoga and to make it accessible to anyone wherever they are, under whatever circumstances by : Uplifting the transformative power of yoga, Surfacing and reducing barriers to the practice, and Building, engaging, and supporting the yoga community. Our member-driven community is a diverse collective of wisdom holders, yoga educators, and teachers expanding their expertise; a welcoming space for those newly exploring yoga; a place for seasoned practitioners to deepen their practice; and a supportive hub where community leaders, organizations, and businesses can leverage yoga for social good. At the core of Yoga Alliance lies a profound commitment to our people. Here, every team member is empowered to lead, innovate, dream, create, and grow. Diversity, equity, inclusion, and belonging guide our way of being in work and in working with each other. We champion a culture of collaboration, where learning from failures is as valued as achieving success. Together, we challenge the status quo and push the boundaries of what is possible.

About The Role

Reporting to the Head of Strategic Communications, Yoga Alliance is seeking a Director of Marketing, Product and Membership to join its team. The Director of Marketing, Product and Membership oversees the development and execution of integrated marketing strategies to ensure the successful promotion and delivery of key programs, products, and services.

What You Will Do

• Hire, coach, develop, and grow a team to meet long-term goals and near-term objectives.
• Lead the team through performance engagement and development process which includes goal setting, regular one-on-one meetings, mid-year, and annual feedback events.
• Coach team members on delivering clear, consistent messaging using tailored scripts to ensure alignment with brand voice, member value, and community needs.
• Provide frequent and regular clear and specific feedback that focuses on strengthening core skills and competencies and encourage feedback in return.
• Proactively collaborate and partner with internal colleagues across the organization (Community Engagement, Social Impact, and Strategic Communication teams) to ensure alignment and knowledge sharing.

Marketing Strategy & Thought Leadership

Marketing Implementation & Operations

Data Analytics & Reporting

What You Will Bring

Desired Qualifications

We encourage individuals to apply even if they do not have any of the desired qualifications.

What We Offer

Yoga Alliance provides excellent employee benefits including comprehensive health insurance plan offerings that are 100% employer paid for employees and 65% paid for dependents, a 401K plan, a generous paid-leave policy, and reimbursement for professional development opportunities. Employees enjoy a casual dress code so they can arrive to work as their most authentic selves. Our office culture is supportive and collaborative with conscious attention to body and mind health. It is common for the office staff to participate in group meditation, quiet time, and group yoga. Location : Yoga Alliance is a remote-first organization, but does have an office open and accessible to