Talent.com
Senior Vice President of Sales and Marketing/CMO
Senior Vice President of Sales and Marketing/CMOCapital Health Plan • Tallahassee, FL, USA
Senior Vice President of Sales and Marketing / CMO

Senior Vice President of Sales and Marketing / CMO

Capital Health Plan • Tallahassee, FL, USA
[job_card.30_days_ago]
[job_preview.job_type]
  • [job_card.full_time]
  • [filters_job_card.quick_apply]
[job_card.job_description]

Location : Tallahassee, FL

Reports to : Chief Executive Officer (CEO)

FLSA Status : Exempt

Employment Type : Full-Time

Position Summary :

The Senior Vice President (SVP) of Sales and Marketing will lead the strategic direction, planning, and execution of all sales and marketing initiatives for a regional Health Maintenance Organization (HMO). This executive role is responsible for driving sustainable membership growth, brand development, market penetration and expansion, and retention across all product lines including commercial, Medicare, and ACA Marketplace markets. The SVP will also drive meaningful community engagement. The SVP will play a key leadership role on the executive team, influencing business strategy and market expansion, as well as the company's competitive positioning while building and nurturing partnerships that advance the health plan's mission to improve access to high quality, affordable health care.

Key Responsibilities :

Strategic Sales & Marketing Leadership

  • Develop and execute integrated sales and marketing strategies aligned with the health plan's mission, regulatory requirements, and growth objectives.
  • Drive member growth and retention across all lines and blocks of business
  • Lead data-driven market research and competitive intelligence initiatives to guide decision-making and ensure responsive marketing strategies.
  • Collaborate with executive leadership to define growth targets and strategic partnerships.

Sales Management

  • Oversee the planning and execution of all sales activities, including B2B, broker / channel development, direct-to-consumer sales, and large group acquisition.
  • Manage and optimize the performance of the sales team to achieve membership and revenue goals.
  • Establish metrics, KPIs, and dashboards to monitor performance and identify areas for improvement.

    • Marketing and Brand Development

  • Lead marketing campaigns to build brand awareness, improve member acquisition, and support enrollment periods (e.g., Open Enrollment, AEP).
  • Direct the development of multi-channel marketing strategies (digital, print, social media, community outreach, etc.).
  • Ensure consistent messaging, brand standards, and compliance across all platforms and materials.

    • Product Design and Positioning

  • Lead cross-functional product development efforts to ensure offerings are competitive, aligned with community needs and responsive to market demand.
  • Partner with actuarial, clinical, marketing, and regulatory teams to design benefits that are cost-effective, compliant, and responsive to member feedback.
  • Define product positioning strategies that clearly differentiate the HMO in a crowded marketplace-especially among Medicare and ACA plan competitors.
  • Oversee the development of product messaging and collaborate on marketing campaigns to ensure accurate and engaging representation of product value.

    • Community Engagement & Partnerships

  • Oversee community relations, outreach, engagement programs and partnerships that align with the health plan's vision, mission and values.
  • Foster strong relationships with community-based organizations, local governments and providers to enhance brand trust, community involvement and visibility.

    • Member Retention and Engagement

  • Design and implement initiatives to improve member engagement, satisfaction, and retention.
  • Work cross-functionally with clinical and member service teams to enhance the member experience.

    • Team Leadership

  • Build and mentor a high-performing sales and marketing team.
  • Promote a culture of accountability, collaboration, and innovation.
  • Ensure training and professional development opportunities are aligned with team goals.

    • Qualifications :

  • Education : Bachelor's degree in Business, Marketing, Health Administration, or related field required. MBA or relevant graduate degree strongly preferred.
  • Experience :

    • 10+ years of progressive leadership in sales and marketing roles, preferably in the managed care or health insurance industries.

  • Strong understanding of HMO products and regulatory frameworks (Medicare, ACA).
  • Demonstrated success in developing growth strategies and executing marketing and sales plans in a competitive healthcare environment.
  • Skills :

    • Exceptional leadership, communication, and negotiation skills.

  • Strategic thinker with strong analytical and problem-solving capabilities.
  • Ability to build relationships with providers, brokers, regulators, and community organizations.

    • Key Competencies :

  • Market-driven decision-making
  • Results-oriented leadership
  • Regulatory and compliance awareness
  • Customer / member focus
  • Collaboration and influence

    • Compensation : Competitive base salary plus performance-based bonus and comprehensive executive benefits package.

    Job Posted by ApplicantPro

    [job_alerts.create_a_job]

    Vice President Of Sales • Tallahassee, FL, USA

    [internal_linking.related_jobs]
    Associate Professor, Invasive Interventional (Director Structural)

    Associate Professor, Invasive Interventional (Director Structural)

    University of Miami Health System • Tallahassee, FL, US
    [job_card.full_time]
    The University of Miami's Cardiovascular Division, Department of Medicine is seeking an experienced and visionary Medical Director to lead the development and expansion of the Structural Heart ...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Lead IV Pharm Tech

    Lead IV Pharm Tech

    BrightSpring Health Services • Tallahassee, FL, United States
    [job_card.full_time]
    PharMerica is hiring aLead IV Tech inTallahassee,FL !.Join our closed-door pharmacy team where you'll work in a non-retail environment, dedicated to meeting the pharmaceutical needs of long-term ca...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Director of Alumni Engagement

    Director of Alumni Engagement

    InsideHigherEd • Tallahassee, Florida, United States
    [job_card.full_time] +1
    FSU Division of University Advancement.Florida State University is currently in the leadership phase of a comprehensive campaign. As the leadership phase of the campaign begins, the Division of Univ...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Senior Administrative Specialist and Executive Assistant to the Alumni Association President

    Senior Administrative Specialist and Executive Assistant to the Alumni Association President

    InsideHigherEd • Tallahassee, Florida, United States
    [job_card.full_time] +1
    Senior Administrative Specialist and Executive Assistant to the Alumni Association President.FSU Division of University Advancement. Florida State University is currently in the leadership phase of ...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Product Sales Specialist - Capital, Equipment & Furnishings

    Product Sales Specialist - Capital, Equipment & Furnishings

    Medline Industries - Transportation & Operations • Tallahassee, FL, US
    [job_card.full_time]
    Medline has an immediate opening for a Product Sales Specialist focusing on Capital, Equipment & Furnishings.This position is remote for candidates living in Florida. This person will execute sales ...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Specialist, Clinical Business Operations, Oncology

    Specialist, Clinical Business Operations, Oncology

    Sumitomo Pharma • Tallahassee, FL, United States
    [job_card.full_time]
    Japan with operations in the U.With several marketed products and a diverse pipeline of early- to late-stage investigational assets, we aim to accelerate discovery, research, and development to bri...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Senior Field Marketing Specialist - 4 Positions in these locations : Florida, North Carolina or South Carolina, Georgia, and Texas

    Senior Field Marketing Specialist - 4 Positions in these locations : Florida, North Carolina or South Carolina, Georgia, and Texas

    Columbia Sportswear • Tallahassee, FL, United States
    [job_card.full_time]
    The Senior Field Marketing Specialist drives regional engagement and digital growth for Columbia Sportswear's Performance Fishing Gear (PFG) category. This role builds strong connections with wholes...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Director of the Center for Global Engagement - Florida State University

    Director of the Center for Global Engagement - Florida State University

    Another Source • Tallahassee, FL, United States
    [job_card.full_time]
    Director of the Center for Global Engagement - Florida State University.Florida State University (FSU) is seeking a Director for the Center for Global Engagement to join their team in Tallahassee, ...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Vice President for University Advancement and Foundation Executive Director

    Vice President for University Advancement and Foundation Executive Director

    InsideHigherEd • Tallahassee, Florida, United States
    [job_card.full_time]
    VICE PRESIDENT FOR UNIVERSITY ADVANCEMENT AND FOUNDATION EXECUTIVE DIRECTOR.For more information, please see the full profile at the link below : . Florida-AM_VP-Advancement-2025-FINAL.Vice President ...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Shift Lead

    Shift Lead

    Insomnia Cookies • Tallahassee, FL, United States
    [job_card.part_time]
    W Tennessee Street, Tallahassee FL 32304.You understand what it takes to "Own the Night" (and beyond), by predicting the flow of business during a successful shift. Your hands-on leadership style sh...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Fire Maintenance Agreement Sales Representative

    Fire Maintenance Agreement Sales Representative

    Johnson Controls • Tallahassee, FL, US
    [job_card.full_time]
    Build your best future with the Johnson Controls team.As a global leader in smart, healthy and sustainable buildings, our mission is to reimagine the performance of buildings to serve people, place...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Chief Communication Officer / VP

    Chief Communication Officer / VP

    Tallahassee Memorial • Tallahassee, FL, US
    [job_card.full_time]
    Tallahassee Memorial Healthcare (TMH) is a private, nonprofit community-based healthcare system that provides care to a 22-county region in North Florida and South Georgia.We are a career destinati...[show_more]
    [last_updated.last_updated_1_day] • [promoted]
    Business Sales Representative

    Business Sales Representative

    ADT Careers • Tallahassee, FL, United States
    [job_card.full_time]
    ADT has been in the business of helping save lives since 1874.As the #1 smart home security provider in the U.Our continuous innovation, advanced technology and strategic partnerships deliver produ...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Program Director, Strategic Research Advancement

    Program Director, Strategic Research Advancement

    InsideHigherEd • Tallahassee, Florida, United States
    [job_card.full_time] +1
    Program Director, Strategic Research Advancement.Program Director, Strategic Research Advancement position.This position is responsible for shepherding large, multidisciplinary, and / or center level...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Director, Center for Global Engagement

    Director, Center for Global Engagement

    InsideHigherEd • Tallahassee, Florida, United States
    [job_card.full_time] +1
    Director, Center for Global Engagement.Increase the visibility of the CGE and the variety of programs and services provided through marketing and social media, and serve as a key resource to depart...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Director of Pharmacy

    Director of Pharmacy

    Midland-Marvel Recruiters, LLC • Tallahassee, FL, US
    [job_card.full_time]
    Large community healthcare facility looking to bring on Director Pharmacy! Full Relocation!.Develops, enforces, and maintains policies and procedures that promote cost-effective, appropriate, and s...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Outside Sales Representative

    Outside Sales Representative

    Core & Main • Tallahassee, FL, United States
    [job_card.full_time]
    Louis, Core & Main is a leader in advancing reliable infrastructure with local service, nationwide.As a specialty distributor with a focus on water, wastewater, storm drainage and fire protection p...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    General Manager

    General Manager

    Extended Stay America • Tallahassee, FL, United States
    [job_card.full_time]
    Responsible for the overall success of the hotel, ensuring guest satisfaction targets and managing the overall customer experience. This role includes achieving positive associate satisfaction, meet...[show_more]
    [last_updated.last_updated_30] • [promoted]