Field Marketing Assistant

Job Description

Job Description

JOIN THE TEAM AND HELP US DRIVE THE CONNECTION BETWEEN PEOPLE AND THE JOYS OF CANNABIS.

Petalfast is the first-of-its-kind route-through-market platform for the cannabis industry. Petalfast’s vision is to make cannabis brands better with its practices, partnerships, and people through our go-to-market accelerator, field + trade, + pilot incubator programs.

Petalfast is growing and we want you to grow with us! If you're excited about this position but you do not meet all the qualifications listed, we encourage you to apply and include a cover letter detailing why you would be a good fit for this role.

JOB RESPONSIBILITIES

• Follow instructions and guidance provided by field marketing manager and field marketing coordinator
• Maintain an expert understanding of the Petalfast brands you’re scheduled to represent including product details, brand mission / values, and related general cannabis knowledge
• Conduct consumer-facing marketing activations such as in-store demos and events
• Increase brand awareness at retail through consumer education and engagement, driving in-store sales and building customer loyalty
• Communicate to customers pricing promotion / deal, key selling points, product effects and use-cases, and proper dosing of cannabis products represented
• Provide non-dosed samples and gift branded swag to interested customers. encourage consumers to connect with brands through digital platforms (i.e. follow on social media, sign up for newsletter)
• While at retail, engage staff, survey merchandising & place merchandising materials, check product inventory, drop swag and non-medicated samples, etc.
• Create harmonious relationships with Petalfast’s retail partners and their staff to cultivate a strong affinity for Petalfast’s portfolio
• Track all activity, stats, and consumer insights / feedback through detailed and constructive recap reports, submitted directly following shifts
• Consistent and proactive communication with Petalfast field marketing coordinator to coordinate demo / event logistics, integrate best practices, and share your success stories and key learnings

REQUIREMENTS

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Petalfast and its affiliates provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Reasonable accommodations will be considered which would allow the employee to perform the essential functions of this job.