Sr. Director, Marketing Modernization

Sr. Director, Marketing Modernization

Location : Philadelphia, PA or Durham, NC

The Sr. Director Marketing Modernization and Enterprise Capabilities role will allow a senior leader to take ownership of modernizing marketing across GSK US Commercial and as such is accountable for developing enterprise marketing competencies. This role sets new standards, builds future-ready skills, and transforms ways of working through direct leadership and partnership with the Marketing Leadership Team, Tech, Insights & Analytics, Sales and other US / Global cross-functional stakeholders. To be successful in this role the incumbent must be adept at change management to ensure the organization is achieving a step change in how U.S. Commercial delivers marketing.

The responsibilities of the role include but are not limited to the following.

Marketing Modernization : Build and evolve the marketing capability framework, ensuring all marketers possess the skills and mindset to deliver competitive strategies and interventions.

• Framework Ownership : Develop and continuously improve the GSK Marketing Capability Framework to reflect modern practices and drive measurable business impact.
• Vision & Communication : Lead the change through consistent, clear, and proactive communication of the marketing vision, driving organizational alignment and engagement.
• Change Management Leadership : Design and implement enterprise-wide change management strategies to ensure adoption of new marketing standards and practices.
• Innovation : Champion a culture of innovation by identifying, piloting, and scaling new marketing approaches, technologies, and methodologies.
• AI : Lead the evaluation and adoption of AI-driven marketing tools and analytics to enhance campaign effectiveness and operational efficiency.
• Talent Strategy : Define role expectations, proficiency levels, and career pathways. Partner with HR and the Marketing Leadership Team (MLT) to attract, retain, and upskill marketing talent.
• Curriculum Design : Build and deploy live and on-demand learning programs, including external partner-led training.
• Performance Metrics : Track progress using enterprise assessment scores, campaign ROI, brand mROI, MMIx, and customer engagement metrics. Drive measurable improvements in marketing effectiveness.

Agency Partnerships : Proactively partners with key agency partners to educate and embed key processes and tools.

People Leadership & Management :

Why You?

Basic Qualifications :

Preferred Qualifications :

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas : respiratory, immunology and inflammation; oncology; HIV; and infectious diseases to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we're committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.