Performance Media Analyst

Performance Media Analyst

VERB is a digital marketing agency located in downtown Halifax, Nova Scotia. Our global clients offer the opportunity to work and collaborate with some of the world's biggest destinations, resorts, and travel brandsand with our employee travel credit, it's easy to experience them for yourself. We take a balanced approach to work / life and have fun at the office or wherever we happen to be working from. We are passionate about exceeding expectations and we thrive on jobs other agencies might find too big, or too difficult, or too fast.

The Performance Media Analyst is responsible for managing the end to end paid media for clients, including planning, implementing, and reporting on campaigns. They work within a variety of platforms and collaborate with VERB's internal teams to ensure the best ROI for their clients.

What You Will Do

• Responsible for monitoring, optimizing and reporting campaigns on an ongoing basis
• Optimize campaigns based on goals and review analytics
• Work directly with analytics to report on insights
• Establish channel and tactical strategies along the path-to-purchase
• Establish benchmarks and projections for tactics
• Work directly with clients to present findings and strategy
• Work with creative teams to develop fresh concepts and ideas that drive results
• Work with development teams on tracking plans, best practices and issue resolution
• Monitor campaign budgets and results and make budget and channel allocation recommendations
• Set-up and manage campaigns across various digital platforms
• Set up new accounts and implement account strategy
• Present and report to clients
• Proof dashboards prior to status meetings
• Grow expertise and skillset across all paid media channels by working closely with strategists and team leads
• Maintain knowledge of industry best practices and developments in technology
• Draft POVs on new tools and tactics, as required
• Draft search and social copy, as required