Email Marketing Specialist

Job Description

Job Description

Email Marketing Specialist

Company : Propper International Sales, Inc.

Location : St. Charles, MO, Onsite Position

Employment Type : Full-Time

Industry : Apparel, E-Commerce, Tactical Gear

About Propper

For over 50 years, Propper has been a trusted leader in tactical apparel and gear-supplying military, law enforcement, and everyday consumers with high-quality, purpose-built products. We are a fast-growing, innovative organization with a strong digital presence, and we're looking for a creative and analytical Email Marketing Specialist to help elevate our customer engagement across multiple channels.

About the Role

As an Email Marketing Specialist , you will play a key role in bringing our brand to life through well-crafted, data-driven email and SMS campaigns. You'll design and optimize automated journeys, support content planning, and help drive acquisition, retention, and overall revenue growth. This is an opportunity to join a highly collaborative marketing team where your ideas will influence strategy and have measurable impact.

What You'll Do

Develop and execute email and SMS marketing campaigns that support Propper's B2B and B2C goals.

Segment lists and personalize content to increase engagement and conversions.

Build automated customer journeys that support lifecycle stages-including onboarding, post-purchase, and re-engagement.

Conduct A / B tests for creative, subject lines, layouts, and CTAs to continuously improve performance.

Analyze campaign data and prepare reports on KPIs to guide strategy for acquisition, retention, and revenue growth.

Maintain list health and deliverability standards to ensure strong inbox placement.

Collaborate closely with the marketing team to align email communication with promotions, product launches, and brand initiatives.

Ensure all communications follow GDPR, TCPA, and CAN-SPAM compliance standards.

Stay current with email marketing best practices, automation trends, and personalization technology.

What We're Looking For Qualifications

Bachelor's degree in Marketing, Communications, or related field

3+ years of experience in email or digital marketing

Strong understanding of analytics and data-driven decision making

Excellent copywriting and editing skills

Basic graphic design or layout experience (Figma, Canva, etc.)

Ability to manage multiple projects in a fast-paced environment

Preferred Skills

Experience with an ESP / marketing automation platform- Dotdigital strongly preferred

HTML / CSS familiarity for email formatting

Strong analytical skills and performance-driven mindset

Creative problem solving and strategic thinking

Excellent communication and organizational skills

Adaptability to evolving tools and digital trends

Why You'll Love Working Here

Opportunity to directly influence and grow a key revenue-driving channel

Work with a collaborative and supportive marketing team

Competitive compensation and benefits package

Career growth within a fast-evolving digital environment

Employee discounts on apparel and gear

If you're a creative storyteller, data lover, and automation enthusiast ready to take ownership of a high-impact channel-we'd love to meet you.

Apply today and grow with Propper!