Sr. Director, Marketing

ABOUT THE JOB

Patrick Ta Beauty is looking for a talented passionate Sr. Art Director to help shape the creative vision that will define the future of our rapidly growing brand. The Sr. Art Director will be responsible for refining and championing the brands creative vision across all consumer touchpoints including brand identity packaging visual merchandising print collateral social assets digital and non digital media content and paid media assets. This role will collaborate closely with the brand founder and Creative Director Patrick Ta to develop strategic and disruptive campaigns that bring his creative vision and brand aesthetic to life and capitalize on our social-first artistry POV. The Sr. Art Director will oversee brand storytelling as well as work with best-in-class third party partners on video production product and lifestyle shoots casting and creative agency and content creation partners when warranted. This role will report to the SVP role is on-site and based in West Hollywood CA.

ABOUT PATRICK TA BEAUTY

Patrick Ta Beauty was founded in 2019 by celebrity makeup artist Patrick Ta alongside his business partners Rima Minasyan and Avo brand is rooted in Patricks decades of artistry and his signature red-carpet glow. The brand launched with a mission to make red carpet artistry accessible to all creating luxurious easy-to-use formulas designed for bothprofessionals and everyday beauty lovers. The brand is built on intentional innovation focusing onproducts that elevate and simplify makeup application.

Patrick Ta Beauty is best known for its award-winningduoblushes and its glow-enhancing formulas which emphasize the power of layering and multi-dimensional color. Since launch the brand has achieved top-tier rankings at Sephora with a cult following among makeup artists celebrities and everyday beauty enthusiasts alike. Patrick Ta Beauty is shaping the future of modern luxury beauty pushing boundaries withpro-inspired innovation that meets consumer-friendly functionality.

RESPONSIBILITIES

• Partner with Patrick Ta our founder and Creative Director to guide brand evolution with an emphasis on elevating the brands aesthetic POV
• Champion the brands creative expression across all 360 marketing touchpoints including product launch campaigns social content website in-store signage and visual merchandising
• Finalize Brand Book to reflect authentic and ownable creative aesthetic across photography video and product editorial style and ensure that it is used consistently across all consumer touchpoints
• Big idea generator pushing the boundaries of what has been done by traditional beauty brands toward whats possible to keep the brand at the forefront of cultural relevance and ahead of competitors
• Lead campaign development and execution including ideating and refining concepts in partnership with copywriter developing content capture plans planning shoot production with internal and external resources and delivering launch asset toolkit to support channel needs (field retail social paid media digital)
• Translate creative vision for retail-facing assets including visual merchandising Sephora booth design (Sephoria SMC) in-store events as well as consumer experiential events.
• Lead casting photo shoots location selection / stage setting and final selects in partnership with Creative Director
• Lead collaborations with external creative partners like photographers videographers agencies product designers and freelancers
• Build new processes for ideation refinement and approval of creative work to deliver the strongest most disruptive ideas that will set the brand apart from competitors while delivering a consistent and recognizable visual identity for the brand
• Grow and mentor designer(s) to foster continuous growth and development
• Partner closely with SVP Marketing and VP of Sales to ensure strategic and competitively differentiated marketing assets rooted in channel best practices

WE THINK YOULL BE A GREAT FIT IF

PROFESSIONAL QUALIFICATIONS

WHAT WE OFFER

NOTE : This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization .

Required Experience :

Exec

Key Skills

Digital Marketing,B2B Sales,Marketing,Pardot,Marketing Automation,Customer Segmentation,HubSpot,Multichannel Marketing,Market Research,Affiliate Marketing,Social Media Management,Lead Generation

Employment Type : Full-Time

Department / Functional Area : Marketing

Experience : years

Vacancy : 1

Yearly Salary Salary : 148000 - 200000