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Manager, Marketing Strategy
Manager, Marketing StrategyNBCUniversal • Miami, FL, US
Manager, Marketing Strategy

Manager, Marketing Strategy

NBCUniversal • Miami, FL, US
[job_card.30_days_ago]
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  • [job_card.full_time]
[job_card.job_description]

Manager, Marketing Strategy

Reporting to the VP of Marketing Strategy, the Marketing Strategy Manager plays a key role in shaping and executing Telemundo's entertainment marketing strategy. This position leads the strategic planning and orchestration of high-impact promotional campaigns across scripted series, reality shows, and specials. The ideal candidate is a strategic thinker with deep audience insight and a collaborative mindset, ensuring cohesive marketing efforts and amplification across the Telemundo and NBCU ecosystems.

Basic Requirements :

  • Develop comprehensive marketing strategies and briefs that align with audience insights, brand objectives, and business goals.
  • Lead the creation and presentation of promotional strategy decks to internal and external stakeholders.
  • Build and execute amplification plans that extend campaign reach across platforms, including on-air, digital, social, in-show integrations, PR, and local stations.
  • Drive the development and execution of launch campaigns and ongoing promotions for Entertainment properties.
  • Provide strategic guidance and creative input throughout the campaign lifecycle.

Stakeholder Collaboration :

  • Partner with cross-functional teams including Creative, Social / Digital, Programming, PR, and Local Stations to ensure alignment and impact.
  • Collaborate closely with distribution, press, and affiliate teams to amplify campaign visibility and engagement across owned, earned, and partner channels.
  • Cultivate strong relationships with internal and external partners to maximize campaign performance and collaboration.

    • Campaign Management and Insights :

  • Oversee campaign performance recaps and synthesize insights to inform future strategy.
  • Identify cross-promotional opportunities and strategic synergies across Telemundo and NBCU platforms.
  • Maintain a pulse on entertainment trends, audience behavior, and the competitive landscape to inform proactive strategy development.

    • Additional Requirements :

  • 5+ years of experience in marketing strategy, ideally within media or entertainment.
  • Strong strategic and analytical thinking with exceptional storytelling and presentation skills.
  • Proven ability to translate insights into actionable marketing strategies.
  • Fluency in Spanish (required) and strong proficiency in English.
  • Exceptional communication and relationship-building skills.
  • Highly organized self-starter who thrives in a fast-paced, dynamic environment.
  • Willingness to travel as needed.
  • Familiarity with entertainment programming formats (scripted, reality, and specials) preferred.
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