A company is looking for a Data Analyst who specializes in customer retention and lifecycle analysis.
Key Responsibilities
Analyze complex datasets to provide insights on customer lifetime value, retention rates, and cohort performance
Build churn prediction models and support marketing teams with actionable data on campaign performance and loyalty program engagement
Prepare and visualize data for analysis, creating impactful dashboards and reports that align with brand initiatives and revenue growth
Required Qualifications
2-3 years of experience in Data Analysis, specifically in DTC E-commerce
Proficiency in SQL and experience with Snowflake and Tableau
Familiarity with transformation tools such as KNIME, dbt, or similar
Experience with Klaviyo and Loyalty Lion data schemas
Understanding of ELT tools and their functionalities
Data Analyst • Midland, Texas, United States