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Content Lead
Content LeadClasset • US
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Content Lead

Content Lead

Classet • US
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WISE Digital Partners is Hiring a Content Lead!

Location : Remote

Schedule : Full Time

Pay Rate : $80,000 – $90,000 / year

Employment Type : Full Time

Averaging Agreement : Not Applicable

Overview

The Content Lead at WISE Digital Partners is a strategic–operational hybrid role dedicated to elevating content quality, maturing systems, and supporting cross-functional alignment. This position works closely with the Managing Editor to deliver high-quality website copy across several high-value industries. While up to 20% of the role includes senior-level writing, the core value lies in content strategy, workflow design, operational clarity, and resolving systemic issues that impact content delivery.

Responsibilities

Department Leadership via Content Strategy (50%)

  • Lead content strategy for website builds, balancing search algorithm requirements with editorial quality and human-centered design.
  • Reinforce agency-wide writing standards and maintain editorial consistency.
  • Mentor writers in partnership with the Managing Editor, providing practical guidance and feedback.
  • Strengthen upstream intake and downstream delivery through clear, early content requirements.

Develop Systems & Cross-Functional Operations (30%)

  • Identify operational bottlenecks, patterns, and cross-functional gaps impacting delivery.
  • Integrate Content and Design workflows to support scalable production with clear documentation.
  • Lead explorations into resourcing models, including AI adoption and offshore partnerships.
  • Stay current with AI tools and contribute to responsible AI adoption across processes.
  • High-Stakes Writing & Editing (20%)

  • Produce senior-level copy for key website pages, brand messaging, and complex content flows.
  • Edit escalated or reputation-sensitive content as requested by the Managing Editor.
  • Synthesize SEO, UX, and brand voice to ensure aligned, high-quality content.
  • Protect team writing bandwidth by communicating availability and recommending shifts in resourcing.
  • Requirements

    Experience & Craft

  • 5+ years writing or editing in an agency or cross-functional environment, emphasizing human-centered website content.
  • A portfolio demonstrating clarity, strategic thinking, and strong editorial instinct.
  • Comfort producing and refining high-stakes content.
  • Operational & Cross-Functional Literacy

  • Ability to spot risks, analyze patterns, and recommend practical solutions.
  • Experience working closely with SEO, Project Management, and Design.
  • Strong time-management skills to balance writing with operational responsibilities.
  • Leadership & Communication

  • Experience mentoring writers and supporting editorial growth.
  • Ability to engage in healthy pushback and collaborate toward alignment.
  • Strong communication skills with cross-functional partners.
  • AI Fluency & Tooling

  • Ability to evaluate AI-generated copy and refine prompts.
  • Experience integrating AI tools into workflows while maintaining quality.
  • Benefits

  • Paid Time Off
  • 401k Retirement
  • Health Care
  • Dental
  • On-the-Job Training
  • No Weekend Work
  • Growth Opportunities
  • Pay Reviews
  • Vision
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