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Senior Director, GTM Effectiveness
Senior Director, GTM EffectivenessDigital Realty • New York, NY, US
Senior Director, GTM Effectiveness

Senior Director, GTM Effectiveness

Digital Realty • New York, NY, US
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  • [job_card.full_time]
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Senior Director, GTM Effectiveness

Location : NYC

Your Role

As Senior Director, GTM Effectiveness, you will lead the design and execution of GTM transformation initiatives that enable scalable, data-driven commercial excellence across the global go-to-market organization. Reporting to the Vice President, GTM Strategy & Acceleration, you will drive end-to-end process optimization, operating model alignment, and measurable ROI improvements across sales, marketing, and partner ecosystems.

You will partner cross-functionally with Product, Legal, Operations, Finance, and IT to ensure that GTM processes, tools, and data architecture support Digital Realty's "Double Digital" growth ambition.

What You'll Do

  • Own end-to-end GTM process improvements including supporting processes such as commissions, sales hiring and onboarding, forecasting, account assignment, and lead routing.
  • Build a data-driven view of GTM cost structure, identifying efficiency opportunities and driving measurable $ ROI improvement.
  • Partner with GTM Strategy team to define and operationalize clear GTM roles, responsibilities, and interfaces across functions.
  • Drive consistent double-digit improvements in GTM spend effectiveness through disciplined transformation and governance.
  • Lead design and implementation of governance models, KPIs, and dashboards that track execution against transformation objectives.
  • Partner with GTM Strategy, Finance, and HR to align GTM workforce planning, productivity metrics, and performance management frameworks.
  • Ensure strong integration with technology (CRM, CPQ, analytics) and data governance to support process standardization and automation.
  • Manage and coach a high-performing team spanning process design, analytics, and program execution.
  • Serve as a thought leader and change agent, translating executive priorities into executable transformation roadmaps.

What You'll Need

  • 10+ years of experience in go-to-market, transformation, consulting within TMT sector.
  • Consulting background (MBB or equivalent background) preferred
  • Proven success in leading multi-disciplinary GTM transformation programs with measurable ROI outcomes.
  • Deep understanding of sales, marketing, and partner operating models including L2C, forecasting, territory design, and compensation.
  • Exceptional problem-solving and structured-thinking capability; able to translate complexity into clear execution.
  • Executive communication and stakeholder management skills, including experience driving alignment across C-suite and functional leaders.
  • Demonstrated ability to build and lead high-performing teams in matrixed global environments.
  • Bachelor's degree required; Top-tier MBA or equivalent preferred.
  • A bit about us

    Digital Realty brings companies and data together by delivering the full spectrum of data center, colocation and interconnection solutions. PlatformDIGITAL, the company's global data center platform, provides customers with a secure data meeting place and a proven Pervasive Datacenter Architecture (PDx) solution methodology for powering innovation and efficiently managing Data Gravity challenges. Digital Realty gives its customers access to the connected data communities that matter to them with a global data center footprint of 300+ facilities in 50+ metros across 25+ countries on six continents.

    A bit about our team

    Sales

    Our Sales team is at the sharp end of our business, securing new customers from network and cloud service providers through to all kinds of major global and regional enterprises and local businesses. We help identify the objectives of our customers and enable them to succeed by combining our strategic knowledge of the industry, technical knowledge of our global data center platform, PlatformDIGITAL, with our ability to develop strong partnerships.

    Marketing

    Our Marketing team works in one of the world's fastest-growing and exciting sectors. We collaborate with the Sales team to develop effective strategies that help build our business and also ensure our corporate strategy meets our local market needs. Our team helps the business keep the world connected and continue to grow by translating our unique offerings into bespoke campaigns, content and propositions for different locations and customer segments.

    Business Development

    Our Business Development team is at the forefront of our continuing growth. We use our different market sector insights to develop effective sales strategies and work with the Sales team to implement them. Our team plays an integral part in forming long-term relationships with customers around the world, by identifying opportunities that add value and demonstrating how our solutions can meet their needs.

    What we can offer you

    Our rapidly evolving business sector offers the opportunity to be part of a courageous and passionate team who work together to understand and meet the changing needs of our global customers.

    Join us and you'll be part of a supportive and inclusive environment where you can bring your whole self to work. As part of our team, you'll get to work with people from different business areas, challenge the way we do things and put your ideas into action. We'll also give you plenty of development opportunities so you can build a rewarding and successful career with us.

    Apply today, take charge of your career and grow your talents with us.

    Health and Safety

    Safety isn't just a priority here at Digital; it's critical to everything we do. Safeguarding lives, protecting assets, and securing data aren't just ideals - they're essential pillars of our commitment to excellence for our people, our partners and our customers. We have a culture of care where every member of Team Digital embraces a relentless pursuit of working safely across Digital Realty. Together we are Safely Powering Progress.

    Our Compensation Philosophy

    Digital Realty offers its employees a highly competitive compensation package, excellent benefits, and an environment that recognizes and rewards your contributions.

    Central to our compensation philosophy is rewarding our employees for achieving the values and objectives aligned to the company's overall goals and values.

    Our published pay ranges reflect the minimum and maximum target for new hire pay for the full-time position determined by role, level, and geographical location. Individual pay is based on additional factors including but not limited to job-related skills, experience, and relevant education and / or training. Moreover, an employee's total compensation package varies by role and may include salary, cash bonus or commissions, and equity awards not quantified below.

    Compensation range : $225,000 to $240,000. This compensation range represents the Company's good faith belief as to what it will pay as a base salary for this position at the time of this posting.

    Benefits : For this role, Benefits include medical, dental, vision, life and AD&D insurance, 401k match, disability benefits, wellness and education benefits, employee stock purchase plan, paid time off, holidays, and more.

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