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Digital Content Manager
Digital Content ManagerServ Recruitment Agency • Miami, Florida, United States
Digital Content Manager

Digital Content Manager

Serv Recruitment Agency • Miami, Florida, United States
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  • [job_card.full_time]
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Digital Content Manager

JOIN PURE PLASTIC SURGERY TEAM…

Pure Plastic Surgery is a fast-growing, AI-forward medical aesthetics practice headquartered in Miami, FL. Known for  innovation, transparency, and culture of excellence, we are expanding into multiple locations and seeking top talent to help us scale. Our leadership is passionate about personal development, growth mindset, and building internal systems that support creativity and performance.

The Digital Content Manager will be a key member of the in-house marketing team, playing a fundamental role in the creation, organization, and execution of digital strategies that strengthen the clinic's growth and positioning within the aesthetic surgery sector. Reporting directly to the Marketing Director, this role will manage digital content calendars, develop social media campaigns, coordinate the production of visual assets (photo, video, reels, etc.), and ensure all digital materials are aligned with the clinic's brand identity and strategic objectives.

This is an on-site role based in Miami, Florida, and requires fluency in both English and Spanish (spoken and written).

THIS ROLE INCLUDES :

  • Design and manage the monthly content calendar across all active digital platforms in the organization.
  • Segment and assign content and campaign strategies between internal teams and external agencies, following the content plan.
  • Create, edit, and publish department-assigned content, ensuring consistency with the monthly strategy using the appropriate tools and platforms.
  • Develop and implement real-time content aligned with current trends to drive reach, relevance, and engagement.
  • Collaborate with the Marketing Director to develop structured creative briefs for external agency partners.
  • Coordinate and oversee agency involvement in content production, design, and creative execution.
  • Participate in the planning of email, newsletter, and SMS campaigns, suggesting appropriate frequency, objectives, and key messages.
  • Review, clean, and analyze lead data to identify source, behavior, and quality, while structuring clear reports that align with the evolving analytics tools used by the company.
  • Monitor, report, and optimize campaign performance using task management and tracking systems, ensuring proper execution and alignment with departmental goals.

QUALIFICATIONS

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • 3 to 5 years of experience in marketing, preferably in roles related to content creation, digital campaigns, and brand communication.
  • Bilingual, with fluency in both English and Spanish, in both written and verbal communication.
  • Highly organized, proactive, and detail-oriented professional with strong multitasking capabilities.
  • Familiarity with and passion for the aesthetic surgery, medical aesthetics, or wellness industries.
  • Intermediate to advanced proficiency in content and design tools (e.g., Canva, Photoshop, Illustrator, etc.).
  • Solid working knowledge of basic office tools such as Excel, PowerPoint, and Word, with the ability to clearly and effectively present data.
  • Proven experience in digital content management, social media, online marketing campaigns, and email marketing support.
  • Strong copywriting skills aligned with brand voice and messaging.
  • Experience in using or interpreting marketing dashboards and KPIs, and openness to learning analytics tools such as Google Analytics, Meta Business Suite, Looker Studio, Meta / Google Ads, Mailchimp, or other platforms that may be adopted.
  • Ability to track campaign performance and generate actionable insights to support strategic decision-making.
  • Skilled in preparing creative briefs and coordinating with internal teams and external vendors for content execution.
  • A creative mindset with strategic thinking, analytical vision, and a clear orientation toward measurable results.

    • OUR DREAM TEAMMATE WILL BE :

  • A proactive problem solver
  • Enthusiastic and positive
  • MASSIVELY organized
  • Willing to get on a phone call and video chat with our team and our clients
  • Comfortable speaking, texting, emailing with all strategic partners
  • Driven
  • A self-starter
  • A self-development junkie
  • Full of love, compassion, and empathy...yet bold
  • Able to anticipate needs and provide solutions
  • Always learning and coachable

    • LOCATION : Miami, FL (Hybrid)

    Must be local. Initial onboarding requires in-person presence; hybrid flexibility after onboarding phase.

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    Digital Content Manager • Miami, Florida, United States

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