Manager - Marketing & Digital Content

Digital Marketing Manager

Responsible for design, development and deployment of digital marketing programs. Optimize digital content across digital touchpoints, including but not limited to websites, social media, digital advertising. Deploy best practices to drive traffic to digital properties and provide optimal customer experience. Develop new product marketing communications across digital media including video, digital / social, PR and event marketing as required to drive sales and branding. Work cross functionally with departments including sales, product management, operations and training to ensure an integrated digital marketing plan with flawless implementation.

Manage new product launches including landing pages, PR, writing scripts and directing product videos as well as editing. Manage creative updates to external websites to maintain continuity with messaging and branding. Project manage and develop creative material for special events and tradeshows. Collaborate with Sales and Product Development teams to oversee digital marketing initiatives. Maintain relationships with outside agencies and operate within established project budgets. Provide direction and guidance to vendors on policies, regulations and procedures to ensure brand guidelines are met.

Generate, edit and publish high-quality content (original text, images, video or HTML) on a daily basis. Manage a team of digital marketers. Develop and implement digital marketing strategies to optimize marketing effectiveness and enhance stakeholders' experience. Optimize content across digital touchpoints and drive innovation in the digital media landscape, leveraging it to drive positive financial results. Execute other projects as assigned by management.

Bachelor's Degree in Marketing, Business Administration or related degree with 10+ years of experience in Marketing; MBA preferred. 2-3+ years of hands-on experience with digital content tools like PIM or DAM or equivalent technologies. Progressive vision of how such tools can be used in rapidly evolving product information and digital content. Experience managing communications and program activation among internal salesforce and other stakeholders. Previous project management experience with marketing, branding, advertising, digital marketing or similar required; familiarity with Industrial marketing suppliers a plus. Ability to drive critical initiatives related to digital asset development and management activities. Excellent analytical and communication (written, oral, presentation) skills required; must be able to communicate effectively to all levels both internally and externally to the organization. Familiarity with lean process improvement concepts, willingness to continually review and improve processes as necessary. Ability to work well under pressure, handle multiple projects concurrently and meet deadlines without compromising quality. Proficient user of Microsoft Office Suite and Adobe Suite software, as well as CMS & SEO platforms. Ability to travel and work flexible hours when needed.