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Lead Generation Specialist Upwork | A-Players
Lead Generation Specialist Upwork | A-PlayersA-Players • Durham, NC, US
Lead Generation Specialist Upwork | A-Players

Lead Generation Specialist Upwork | A-Players

A-Players • Durham, NC, US
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  • [job_card.full_time]
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Lead Generation Specialist

At A-Players, we match strategic business talent with impact-driven startups that are changing the world for the better. Now, we're looking for a Lead Generation Specialist to help us grow our client base on Upwork.

Your mission? Spot high-potential opportunities, craft thoughtful, personalized bids, and bring in clients who align with our values. If you're detail-oriented, love the thrill of converting cold leads into warm conversations, and want your work to have a bigger purpose, we'd love to meet you.

Requirements :

  • Upper-intermediate level of English strong written and verbal communication
  • Proven experience with Upwork lead generation from setting up and optimizing a profile to crafting tailored bids and managing client communication
  • Solid grasp of B2B sales and experience selling IT outsourcing / outstaffing services
  • Confident user of ChatGPT, Claude, or similar AI tools
  • Basic knowledge of CRM tools (e.g. Copper, HubSpot)
  • Strong attention to detail and ability to tailor bids to client needs
  • Comfortable working US business hours (East & West Coast)
  • Able to manage multiple proposals and conversations in parallel

Nice to have :

  • Experience with Upwork automation tools
  • Familiarity with startup environments or founder-led sales

    • Key Responsibilities :

  • Generate and qualify leads on Upwork from profile setup to proposal submission
  • Write clear, tailored bids aligned with client needs, ICP and our positioning
  • Collaborate with the growth team to align messaging and improve win-rate
  • Track outreach performance, analyze patterns, and run A / B tests to optimize lead-gen strategy
  • Monitor market trends and identify opportunities within our niche
  • Maintain and update CRM records for clear pipeline visibility
  • Use AI tools to streamline and scale lead generation efforts

    • We Offer :

  • Remote & Flexible : 8-hour workday with adaptable scheduling
  • Growth-Oriented : Competitive pay + annual performance reviews
  • Team-Driven : Work with pros who value your input
  • Time Off : 20 vacation days + unlimited sick leave
  • Top Tools : Premium resources & internal library access

    • Recruiting Flow :

  • Pre-screen interview with a Team Lead
  • Take-home test assignment
  • In-depth interview with the CEO
  • Offer
  • Reference check

    • Note : The salary for this position includes a fixed rate of $1,000 and a performance-based bonus tied to the number of closed deals.

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