Senior Director Marketing

Requisition ID: 917178
Store #: E00231 Transitions Opt Gl. Mark.ng PinPk
Position: Full-Time
Total Rewards:

If you’ve worn a pair of glasses, we’ve already met.

We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions, iconic brands that consumers love such as Ray-Ban, Oakley, Persol and Oliver Peoples, as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences such as Sunglass Hut, LensCrafters, and Target Optical, and leading e-commerce platforms.

Our portfolio of more than 150 renowned brands span various categories, from frames, lenses and instruments to brick and mortar and digital distribution as well as mid-range to premium segments. Our Shared Services Team, accompany and enable others within the EssilorLuxottica collective to achieve their targets. They keep people and projects running smoothly, ensuring every part of our business is provided for and well taken care of.

Join our global community of over 200,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry.

GENERAL FUNCTION

The Sr. Director, North America Marketing is responsible for leading the strategic development, execution, and integration of all Transitions marketing programs for the U.S. and Canada, in alignment with global marketing priorities. This role drives growth by overseeing key commercial channels and ensuring cohesive activation across all marketing functions.

Key channels include lens manufacturers, laboratories, buying groups, retailers, online retail, and managed vision care organizations. Core marketing functions span business-to-consumer (B2C) and business-to-business (B2B) marketing and communications, professional development, trade and professional relations, public relations, education, events, digital and social media, influencer strategy, and training. The Sr. Director will lead and integrate these capabilities to deliver a unified market presence and achieve regional business objectives.

MAJOR DUTIES AND RESPONSIBILITIES

• Lead the Transitions North America marketing strategy, including consumer and channel communications, to drive brand growth, market share, and marketing ROI.
• Identify market and value‑chain growth opportunities and build integrated programs that drive both professional recommendation and consumer demand.
• Oversee B2C and B2B marketing, channel activation, and agency partners to ensure high‑quality, on‑strategy, and on‑budget execution.
• Manage and develop a high‑performing regional marketing team, ensuring delivery of business goals, KPIs, and talent development.
• Build strong partnerships with lens manufacturers, labs, retailers, online retailers, buying groups, and managed vision care to support trade marketing, distribution, and retail activation.
• Lead consumer and ECP insights work and translate findings into compelling concepts, campaigns, and communications.
• Ensure alignment with global brand strategy and guidelines while adapting global campaigns for regional needs.
• Drive professional relations, PR, education, tradeshows, events, influencer programs, and ECP engagement strategies.
• Lead competitive intelligence and response planning in partnership with Sales, Global Marketing, and R&D.
• Collaborate with Global Marketing on new product launches, global campaign development, brand architecture, trademarks, and co-branding.
• Manage Transitions NA marketing budget, approvals, and contract processes in partnership with Finance and Legal.

BASIC QUALIFICATIONS

• Bachelor’s degree in Business, Marketing or related discipline
• Proven marketing background of at least 10 years, with a minimum of 5 years in a management position
• Experience with brand management (particularly within consumer product goods, pharmaceuticals, consumer-facing optical, consumer technology, or similar fields), consumer and/or professional marketing, multi-media communications and advertising, strategic planning and business/product cycle, PR, and market research
• Ability to lead and influence the organization
• Ability to interact with senior executive management internally and with major external partners
• Strong financial and budget management skills
• Must possess excellent interpersonal skills and be capable of functioning in a flexible and fluid environment to achieve sales/marketing goals of the Transitions organization
• Ability to travel up to 25% of the time, including occasional weekends

PREFERRED QUALIFICATIONS

• MBA or related Master’s degree

This posting is for an existing vacancy within our business. Employee pay is determined by multiple factors, including geography, experience, qualifications, skills and local minimum wage requirements. In addition, you may also be offered a competitive bonus and/or commission plan, which complements a first-class total rewards package. Benefits may include health care, retirement savings, paid time off/vacation, and various employee discounts.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law. Native Americans in the US receive preference in accordance with Tribal Law.