Email Marketing Specialist

Location: Fully onsite position (M-F) at the Worldwide Golf Headquarters in Santa Ana CA.

Summary

The Email Marketing Specialist at Worldwide Golf Shops will develop and execute email marketing campaigns in support of business initiatives. This position will enhance programs to create loyalty increase retention facilitate cross sell and improve overall ROI.

The Email Marketing Specialist leads all creation testing and scheduling of daily email marketing and SMS messages. The Email Marketing Specialist builds email and SMS messages and coordinates content in partnership with our Web Merchandising and Creative teams. This role is responsible for implementing customer journey orchestrations CRM A/B testing strategies including creative segmentation subject lines and send times.

Responsibilities

• Plan build and launch email and SMS marketing campaigns that align with Worldwide Golf Shops overall marketing strategy.
• Partner with internal Creative E-commerce Analytics and Merchandising teams to deliver engaging on-brand messages.
• Manage campaign production - from creative brief and setup to QA and launch - ensuring accuracy and on-time delivery.
• Use data and analytics to evaluate campaign results and identify opportunities to improve performance.
• Review metrics to build out regular recaps to be shared with key stakeholders
• Conduct A/B testing and apply insights to optimize subject lines design and segmentation.
• Maintain and update email templates for consistency mobile responsiveness and brand alignment.
• Collaborate on customer segmentation and personalization strategies to increase engagement and revenue.
• Lead and participate in meetings related to content and review for email creative
• Stay current on email and SMS marketing best practices and contribute new ideas for testing and improvement.
• Support loyalty and retention programs that build long-term customer relationships.

Qualifications

• Bachelors degree or equivalent experience.
• 3 years of email marketing experience in a professional setting.
• Strong understanding of email marketing platforms analytics and campaign optimization.
• Ability to manage multiple projects and collaborate effectively across teams.
• Experience with SMS marketing and customer segmentation preferred.
• Familiarity with retail or eCommerce marketing is a plus.
• Passion for golf is a plus.

What We Offer:

• We offer paid vacation 401(k) matching and health benefits with company contribution to the HSA for full-time employees!
• All employees receive a strong employee discountand hands-on training.
• This person will have great room for growth stemming from exciting new projects and overall company growth.
• Worldwide Golf has over 95 stores in 25 statesand a growing list of golf e-commerce brands. Weve been in business over 50 years and we are growing!
• There is no better time to work in the golf industry! Worldwide Golf is one of the largest golf companies in the US giving you more opportunities for growth and mobility.
• You will work closely with a large team with expertise in many different areas of marketing design and more.

*The pay range for this position is $50000 - $79000 per year. Individual starting rate within this range may depend on geography experience expertise and education/training.

Who We Are:

Worldwide Golf is a privately owned multi-brand specialty golf retailer that has been in business over 50 years. As one of the top golf retailers in the USA we operate 95 stores in 25 states and multiple e-commerce sites under well knowns brands including:

Roger Dunn Golf Shops Edwin Watts Golf The Golf Mart Golfers Warehouse Vans Golf Shops Uinta Golf Las Vegas Golf Superstore Golfdom Mikes Golf Outlet Cool Clubs Golf & Ski Warehouse