Product Marketing Manager

Product Marketing Manager

The Product Marketing Manager (PMM) plays a pivotal role in connecting product innovation to market opportunities. You will own the go-to-market strategy, messaging, positioning, and enablement for one or more product lines within HCHB's portfolio.

This role bridges Product, Sales, and Marketing, ensuring that new capabilities are successfully launched, clearly understood, and effectively adopted. You'll turn technical product features into compelling stories that resonate with healthcare executives, clinical leaders, and operational teams. Leading to driving awareness, engagement, and revenue growth.

What You Will Do

• Partner with Product, Marketing, and Sales to build and execute GTM plans for new product launches, feature releases, and roadmap initiatives.
• Define target markets, audience segments, and positioning strategies for assigned product areas.
• Manage product launch timelines, messaging, and asset creation to ensure market readiness.

Messaging & Positioning

Sales Enablement

Market Intelligence & Insights

Product Adoption & Customer Advocacy

Cross-Functional Collaboration

What You Will Bring

Education

Experience

Skills & Competencies

Key Performance Indicators (KPIs)

About Us

Founded in 1999, Homecare Homebase, a subsidiary of Hearst Corporation, is a market leader in healthcare software development providing mobile cloud-based solutions for clinical, operational, and financial improvement of home care, hospice, and personal care agencies throughout the United States. Our software enables real-time solutions for wireless information exchange and communication between office staff, field staff, and physicians.

Our success is fueled by our talented teams that are driven by their passion to make a difference in patient care. Our employees work in a culture that is guided by CARES values : Care, Act, Respect, Excel, and Smile (a positive attitude). If you want to work in a role where your skills have a direct influence on patient care, Homecare Homebase is the next step in your career. We are hiring team members who want to make a difference.

What You Can Expect from Us

At Homecare Homebase, we don't just help our clients succeed; we help our employees succeed. Competitive pay, robust benefits, and professional development opportunities are a few of the many reasons that Homecare Homebase is a great place to build your career.

Our Team Members Also Enjoy

Meaningful work. Our employees often tell us that their work gives them a sense of purpose because it makes a difference in the lives of clinicians and homecare staff, as well as the patients they serve.

Leaders who care. President Luke Rutledge has continued the mission to create a culture that cares one that appreciates and takes good care of its people. As a result, being an employee of HCHB feels like being a member of a big family.

Flexibility. We value work-life balance because we know that happy employees create happy clients. That's why Homecare Homebase offers both full and part-time career opportunities to fit life's unique demands.

A company that gives back. Every year, Homecare Homebase proudly supports numerous charitable fundraising initiatives that align with our mission of empowering exceptional care and helping others in need.

Sound like a good fit? We'd love to hear from you.

HCHB requires all applicants to be US citizens or have a green card allowing them to work in the US without being subject to export control restrictions.