Data & Integration Architect

Sr. Data & Integration Architect

Experience

12 years of relevant experience

Location

Irving TX

3 days onsite per week

Whats in It for You

We are seeking an experienced Data & Integration Architect to design build and maintain robust marketing data pipelines. This role focuses on integrating platforms such as Sitecore and Salesforce ensuring strong data governance and enabling AI-driven analytics to support personalized buyer journeys.

Key Responsibilities Data Engineering & Integration

Design build and maintain data pipelines to ingest transform and model marketing and engagement data using Databricks or similar environments.

Develop integrations across Sitecore Google Marketing Platform 6sense LinkedIn Salesforce and other digital platforms to provide end-to-end visibility into the buyer journey.

Partner with IT and data teams to align marketing data with enterprise standards for governance quality and security .

Create unified data models that connect engagement data content consumption account signals and opportunity data to support analytics and journey-based insights.

Data Readiness

Collaborate with the MarTech team to ensure marketing platforms are configured and documented to support analytics and AI use cases.

Define and communicate data capture standards tagging requirements and event tracking structures for complete buyer journey visibility.

Create and maintain data dictionaries taxonomies and schemas to ensure consistent and reliable data for analytics.

Serve as the primary liaison between Analytics and MarTech teams translating analytical and modeling requirements into platform configuration and integration needs.

Conduct data audits to validate alignment of critical events attributes and identifiers across systems.

Web & Personalization Data

Define and maintain frameworks for capturing and structuring web behavior personalization events and user interactions within Sitecore and related systems.

Ensure engagement signals and content interactions are linked to known accounts and individuals for journey analysis and personalization.

Support analytics teams in leveraging web data to identify buying-stage patterns and trigger tailored recommendations.

AI & Journey Intelligence Enablement

Partner with marketing AI specialists to ensure data structures support advanced use cases including :

Buyer journey stage prediction

Next-best-action and next-best-content modeling

Audience and account-level engagement scoring

Personalized experience and content recommendation frameworks

Design and maintain data pipelines that make behavioral and engagement data AI-ready .

Ensure all marketing data is connected and contextualized for AI-driven insights.

Evaluate and implement emerging technologies that enhance marketings ability to predict personalize and optimize engagement.

Educational Qualifications

Engineering Degree : BE / ME / BTech / MTech / BSc / MSc

Technical certifications in multiple technologies are desirable

Skills Mandatory Skills

Strong experience in data pipeline development using Databricks Spark SQL and Python

Hands-on experience with Google Analytics Google Sense Sitecore Personalization Azure Data Factory and Databricks

Expertise in integrating marketing platforms such as Sitecore Google Marketing Platform Salesforce LinkedIn and 6sense

Solid understanding of data modeling governance and security standards

Knowledge of digital marketing data structures tagging and event tracking

Proven ability to collaborate with IT and Analytics teams for data alignment

Good-to-Have Skills

Familiarity with cloud platforms such as Azure AWS or GCP

Understanding of AI / ML use cases in marketing including journey prediction and personalization

Experience with web analytics and personalization frameworks particularly Sitecore

Skills in data visualization tools such as Power BI or Tableau

Awareness of emerging technologies like Customer Data Platforms (CDPs) and identity resolution

Key Skills

Active Directory Administration,Logistics Operations,Bar Management,Advertising Sales,Drafting,Inventory Management

Employment Type : Full Time

Experience : years

Vacancy : 1